Archive for October, 2008
The title of this post has long been one of my favorite movie quotes, if you don’t recognize it, it’s from Willy Wonka & the Chocolate Factory. Right now, this quote pretty well describes my life, much as I imagine it does for a great deal of people. My conundrum is that I’m trying to spend as much time as I can with my nearly 20 month old daughter, while helping out around the house, getting up to speed on the many facets of social media and still crank out all the things that need to happen for my job. Of course, my job is only getting busier and busier because we are scheduled to open for the winter in only a few weeks, November 22 to be exact!
The hardest part of it all is that I’m very passionate and really enjoy each of the things that are requiring my time and it is next to impossible for me to choose cut back on any one of them. For now, I’ve resolved to take the easy way out and push to get more efficient with each element of my life (except for spending time with my little girl, that stays the top priority of course), and continue to push forward with it all. I think it can all get summed up with what I tell everyone at work, “you do what you can”! And in the long run, isn’t that all anyone can do?
photo credit: fdecomite
Today I attended the Park City Chamber’s 2008 Tourism Industry Fall Forum and as I sat in the audience it struck me how markedly different the dynamic was in this group as opposed to the lunches I had during the Marketing Profs Digital Marketing Mixer last week in Scottsdale. Some of contrasts I noted:
- I was the only person twittering during the talks today, a big difference from last week where it seemed like there were more people twittering than not.
- Today it felt like the room was holding it’s collective breath in that a lot of people seemed very nervous about the coming months ahead; whereas, at MPDM, everyone was enthused about the opportunities that they saw coming, whether or not the economy took some lumps or not.
- The best quote from today was that, “We can see the light at the end of the tunnel, but we’re still in that tunnel.” A good, hopefully true but kinda scary thing to hear. On the other had, I remember hearing “If content is King, marketing is Queen and she runs the house,” from Gary V last week, dunno how that compares but it was just one of many kick ass quotes to come out of that preso.
One last item from today was the fact that several (admittedly engaging and entertaining) TV ads were introduced as being something that had a great chance of “going viral.” Hmm, first off, at MPDM I heard many times that spending big money on traditional media was essentially throwing good money after bad as it just isn’t were the eyeballs are anymore. And secondly, guess it’s me, but I’ve come to hate the word “viral”, actually I’m not the only one, and I’d love to see an ambitious online effort made to try to connect with potential visitors to Park City and Utah. Something different for different times, would that make sense?!
Oh, and I’d have to give the best tasting lunch to MPDM, the taco shell salads just didn’t compare to the tortilla soup.
Photo credit: chadmill
I thought this would be a topical subject as the corporate ownership of the resort I work for has just been given an award by the EPA for being a “Green Power Leader.” Now, I do think that our ownership/leadership fully understand that to have any chance of lasting as a viable business, winter resorts such as theirs, need to do whatever they can to reduce their carbon footprint as well as to educate their customers on what they can do to help counteract climate change.
I find the balance between what a ski resort can realistically change in their operations and what probably needs to change in our society quite interesting because without change in the current global trends in carbon emissions, the prospects for snowy winters 100 years down the road is quite dismal.
So, realistically how much can a ski company do? Well, committing up to 1% of revenue to promote energy efficiencies and alternatives is a good start. However, this probably is more than balanced out by all the energy needed to run the lifts, snowguns, lodges and snowcats that the resort needs to run. I think can be best summed up in what our Director of Environmental Affairs likes to say, “doing something is always better than doing nothing.” And with my personal saying (for the season) being, “you do what you can,” I think that while a ski resort could always be more environmentally friendly, ones that are trying to do what they can to to reduce their energy needs as well as educate their guests are doing more than just a simple greenwash.
Perhaps I’m just kidding myself, as this is the industry I work in and a sport I truly have a passion for, but I do feel much better working for the company I am with the environmental direction that they have taken.
A few mountain resort environmental links:
- www.saveoursnow.net – Park City Mountain Resort
- www.powdr.com/site/environmental-vision/index.html – POWDR Corp
- www.savesnow.org – Aspen/Snowmass
- green.jiminypeak.com – Jiminy Peak (love the turbine!)
Photo credit: azrianman
I’d like to see if I can use this blog to help me to remember some of the interesting sites I visit and also to perhaps allow better networking among those of us who work in the world of interactive marketing for mountain resorts (any other type of resort is certainly welcome as well). I read many fantastic blogs about marketing for destinations, social media and purple cow marketing but they all tend to have posts that don’t relate to my slice of marketing. So, I finally decided to do what everyone else has done and put up a blog of my own.
Now, a quick disclaimer, I am the Interactive Marketing Manager at Park City Mountain Resort, but this is my personal blog and all opinions expressed here are my own, if you want to catch me working on company time check out the Park City Mountain Resort Blog.