Archive for February, 2009
According to a blog entry in the Denver Post and Shaun White’s Wikipedia entry, Red Bull has built a private training pipe in the Silverton Ski Resort backcountry area. Check it out in this photo, follow the red arrow – not a bad view from this pipe, eh?!
Sounds like Red Bull must be doing ok during the current economic slump, since they just supposedly plopped down a cool half million dollars to build the pipe. Anyone else think that this could be one of Red Bull’s odder expenditures?!
Photo Credit: mattlanning
Weird timing, but just got an email from a buddy who took this photo at Silverton this past weekend – thanks Ted! Also, click the image to see it full size, you can pick out a snowcat and the helicopter in flight.
It’s strange, but I’ve had a sneaking suspicion the past five seasons that I could sit back, wait for Mother Nature to grace us with some snow, and whatever I did before and after wouldn’t matter. I still worked my tail off, putting together emails, webpages and all our ‘traditional’ marketing tactics to try to get skiers and riders to the resort, but it really didn’t feel like I was necessarily making much of a difference.
This season is different, the ‘real’ snow didn’t come until later in December, the economy is cutting back on a lot of people’s vacation plans and many people are not going to take a ski or snowboard vacation whether there’s a foot of snow or ten times that. And while we can still generate some new business with a good strong snow message, it’s certainly not like it was in past years.
So, is it time to panic? I don’t think so. In fact, I think it’s an ideal time for ski resorts to try new ideas and ways to generate new revenues. It’s also great for interactive marketers like myself, as it’s an open door to implement social media strategies that we might not have had the opportunity to try just a year, or even a few months ago…exciting times, but I know that we must continue to press our efforts because now, just because it snows, doesn’t mean that they will come.
Photo credit: _Zeta_
I spent practically the entire afternoon today in back-to-back meetings and felt as if I were going backwards instead of forwards. However, it’s awfully hard to even think about complaining about a day that starts off like this:
I guess it just goes to say that working for a ski resort is not without some benefits! 🙂
It was a busy Saturday at the office this past weekend, actually I wasn’t really in the office, but I was busy helping out with the Visa Freestyle International World Cup freestyle competition the Eagle Superpipe. It was a skier event with both ladies and men and it went great (even with having to be at work by 7:00am), the crowds were awesome and best of all, I got to watch a good chunk of the competition. This was great because typically, when we have a big event, it seems like I spend most of my time running around. Although, I did have to sneak away from the men’s final early in order to shoot over to our accounting office and pick up the prize checks. Which is not as simple as it sounds because, with an international competition, there are all sorts of different withholding requirements. And once I got the checks we needed to make sure that we got a filled out W-9 form for each and every check – definitely an interesting process! In any case the winners were all very gracious and we got filled out W-9s from everyone.
Then, to end the weekend, I got to spend all day Sunday with my daughter and watch an entertaining Super Bowl – the only thing that would have made it better would have been winning one of my office pools!