Archive for September, 2009
I’ve been noticing lately how many ski resorts now have a Twitter account and perhaps a Facebook fan page, but most aren’t leveraging many of the other great social networks that are there just waiting to be used. To that end, I’m going to start a series that I’m calling “Social Networks for Ski Resorts”, posting my thoughts on some of the myriad of other social networks that are just begging to be used. I’ll start with a social network that I think all ski resorts should be using – YouTube.
YouTube’s reach is tremendous, it’s the 2nd most popular search engine in the world, after it’s big brother Google. But even more importantly, it’s possibly the best way to show off a ski resort’s most valuable asset: people having a great time skiing and riding.
What to do? Create a YouTube channel, customize the look to fit your resort and start uploading. The content a ski resort might shoot for video on YouTube can range from the obvious, snow conditions, to ski school tips, to customer testimonials to just about anything that’s fun, topical and related in some way to the resort. A secondary YouTube option that I think is important is to try to find content shot at your resort that’s already on YouTube and favorite it so it shows on your channel – there’s nothing people like more than being acknowledged.
To wrap up, I’m going to list a few ski resorts that are doing a good job of using the reviewed network, so here we go:
- Alpine Meadows – Nice consistent use of graphics at beginning and end of each clip, upbeat, fun and regular postings.
- Vail Resorts – I’m not sold on having the corporate entity upload all of their videos and then use separate playlists for each individual resort, but the quality of the videos is so good and consistent that I wanted to include them.
- Mt Bachelor – Disclosure: this is a sister resort of where I work, but I love how they use their YouTube channel to communicate “inside information” in a way that is fun, interesting and helpful to both the resort and their customers. Check out their most popular video, “Storm Recovery…” and you can see that it’s long, at over 7 minutes, but has tons of views at nearly 12,000.
If you have other ski resort YouTube channels that you like, please list them in the comments. And, stay tuned for more social networks for ski resorts.
The temperature dipped into the 30s this morning and it got me to thinking about the changing seasons and how I’m not quite ready for Winter to arrive yet. Yeah, I mean what I just wrote, I’m not ready for Winter yet…and this is coming from a life long skier and lover of the winter season. It’s just that I also love Fall, the smell of the leaves and also the chance to work on all those outdoor projects that have gotten pushed to the end of season without getting finished as well as all the projects stacked on my desk that should be finished before the lifts are scheduled to start spinning in exactly 2 months on November 21.
Ok, now that I wrote that, I just read that Loveland Ski Area in Colorado fired up their snowguns this morning and is planning to blow snow for at least the next few days – guess I better start digging out my long underwear and waxing the skis, I suppose I’m ready for a couple of early season runs, what about you?!
Photo credit: The Loveland Snowamking Update Page
If you don’t know, I’m a die-hard Minnesota Vikings fan and I glad to see them embracing some of the social media tools that I think can be of real value to any organisation. The one that I’m really stoked on is going on right now in the locker room after their recent 34-20 win over Cleveland, they’re live streaming the post-game press conference via their Ustream Channel. I mean how cool is it to see Adrian Peterson talking about his 180 yard/ 3 TD afternoon?!
If the Vikings can do it, why can’t you use social media tools like Ustream, Flickr, Twitter or Facebook to give your fans and/or customers a sneak peak behind the scenes of what your business does? For me, I’m thinking, wouldn’t it be cool to Ustream or Qik current mountain conditions from the top of Jupiter Peak – any other ideas out there?!
Photo Credit: Vikings Ustream Channel
Since I just posted the 10 Things I wish I’d done this Summer, I want to follow a list of some of the things that I’m glad to have accomplished this summer:
- Spent every day of my six weeks off with my daughter.
- Switched this blog from WordPress.com to a self-hosted WordPress.org solution.
- Biked up to the Park Silly Market (with little K in her trailer) nearly every Sunday.
- Passed the Inbound Marketing Certification exam from Hubspot.
- Sanded and stained our back patio.
- Spent a great week in San Francisco and Palo Alto with family.
- Was lucky to be invited to participate on two amazing Social Media panels.
- Rode the Alpine Coaster and Olympic Bobsled (Comet) in the same afternoon.
- Spent practically every Wednesday evening with family and friends listening to the free concerts and sitting under the beautiful Park City sky.
- Got to watch my daughter run and play in innumerable playgrounds and in the Park City Racquet Club pool.
Photo credit: the driver of our sled – thanks for the pic and for not crashing!
Summer isn’t over yet, but it sure is quickly flowing into Fall. Our kickball season is well under way, we’ve seen several frosts and the leaves are starting to change color. It got me to thinking about things that I could have or should have done this summer, here’s my list of 10 things I wish I’d done:
- Get our backyard lawn into better shape – hard to do in the high mountain without lots of chemicals (I stay away from them).
- Re-organize my desk at work.
- Finish reading Team of Rivals: The Political Genius of Abraham Lincoln (Amazon affiliate link), this is a great book that I started at the beginning of the summer but somehow managed to “lose” on the lower level of my nightstand, I think that may be due to that fact that it’s an awful thick book at nearly 1,000 pages…
- Spend more time editing family photos and videos.
- Clean the garage.
- Learn how to use the beer maker my wife bought me a few years ago.
- Catch up on reading all the great blogs in my Google Reader.
- Put more miles in on my mountain bike.
- Empty out the inboxes in my email accounts.
- Spend more time with my daughter, I’ll always have this one on my list because there’s never enough time for her!
What are some things you wanted to do this summer but didn’t get around to (yet)?!