I recently read the story “You’ve Been Yelped” in February’s issue of Inc. magazine and it prompted me to get back to writing my Social Networks for Ski Resorts series that I’ve been neglecting.The article does point out some of the short comings of a user review site like Yelp, but it also nails the [...]
Entries from January 27th, 2010
Social Networks for Ski Resorts – Yelp
January 27th, 2010 1 Comment
Tags: ski resorts · social networks · social networks for ski resorts · yelp
December Online Travel Web Stats
January 19th, 2010 5 Comments
I just downloaded the Hitwise Monthly Category Report – Travel (pdf) for December of 2009 and I have a couple of observations. The first based upon what brought me to the report, that 7 of 10 “Fast Movers” were ski resort web sites. Interesting, but not too surprising given the seasonal nature of the ski [...]
Interactive Content Editor and SEO
January 14th, 2010 No Comments
Here’s a quick observation on the speed of Google in terms of targeted SEO. I recently posted about the Interactive Content Editor position that we’re in the process of interviewing for at the resort (sorry, the application process is now closed). I wound up Googling the phrase “Interactive Content Editor” as I’m in the process [...]
Tags: google · resort marketing · seo
Snow Reporting Research – Interesting, but Flawed
January 9th, 2010 No Comments
I saw this story about a Dartmouth study on ski resorts and their snow reporting, beguilingly titled “Wintertime for Deceptive Advertising?“, on NPR.org a few days ago. I immediately sent it to our snow reporters, so I could kid our weekend reporter about how he “exaggerates” more than our weekday reporter, but all kidding aside, [...]
Tags: snow reporting
Cool job opportunity!
January 1st, 2010 2 Comments
Are you looking for a interesting, fun and challenging job in which you’ll be working working alongside some of the smarter people (I think) in the resort industry? Check out our job listing for an “Interactive Content Editor” by visiting our jobs page, and then searching for year round jobs. The job requirements include:
- Work [...]
Tags: job
