As this winter season winds down, it’s time for a quick summary of how it’s gone. For those of us in Utah, it was a slow year in terms of natural snowfall but surprisingly, not so bad in terms of business levels. From anecdotal evidence around town here in Park City, it seems like most [...]
Entries from March 29th, 2010
The 2009-2010 Winter Season Wrap
March 29th, 2010 No Comments
Tags: 2009-2010 winter season · ski resort
Search and Display Campaign Results
March 21st, 2010 2 Comments
The below graph is from a recent post in eMarketer called, Search and Display Advertising Synergies. The article talks to how marketers with limited budgets can benefit from understanding how to leverage online display along with paid search. However, notice how the “Travel” category is one of the few industries in which display conversions are [...]
Tags: display advertising · search marketing · travel
Should Ski Helmet Use Be Mandatory?
March 16th, 2010 2 Comments
In the past season or so, several ski resort operators have started to either require helmets for employee and or younger guests and recommend to all guests to wear helmets. However, it now appears that some states, like California, are closing in on passing laws mandating helmet use. I have worn a helmet for several [...]
Tags: california · helmets · ski resort
Ticked off at Toyota
March 10th, 2010 No Comments
This post isn’t about “resort marketing” in any way. Instead, this is a news video clip that describes what happened to my dad in his Prius last December. White I’m grateful that both my parents walked away from this without any injuries, it’s becoming increasingly frustrating to watch how Toyota continues to try to deny [...]
Tags: sudden acceleration · toyota prius
Live Streaming Snow Safety
March 7th, 2010 No Comments
When the opportunity to ‘ride along’ with the snow safety team presents itself, I jump at it. Which is how I wound up on Pinecone Ridge yesterday morning at a very early hour (not much after 7am) – tagging along to watch our team make the slopes safe for us all to ski and ride. [...]
Tags: pinecone ridge · powder · ski · snow safety
