Archive for March 29, 2010
The 2009-2010 Winter Season Wrap
0
As this winter season winds down, it’s time for a quick summary of how it’s gone. For those of us in Utah, it was a slow year in terms of natural snowfall but surprisingly, not so bad in terms of business levels. From anecdotal evidence around town here in Park City, it seems like most businesses have done as well, if not a bit better, than last season – a recent Chamber of Commerce lodging tally is showing a year to year increase over last year of 4.5%. In other parts of the Rockies, it seems like the picture is similar, as shown by Vail Resorts’ 2nd quarter earnings report which shows revenues from their mountain operations off slightly at about 1% down year to date. It also appears that drive-to ski markets have fared better than most destination resorts and that many resorts in the East and mid-Atlantic region did quite well due to the substantial snowfall they received over the season as well as perhaps to the fact that some chose to ski and ride closer to home this year.
Any other thoughts as to how the 2009-2010 winter season has gone? Please let me know by leaving a comment below!
Photo credit:
Welcome to my "Resort Marketing" blog. I hope that you will consider subscribing to my blog's feed or leaving a comment on this post. I look forward to seeing you again soon and thank you for visiting!



