What happens when things happen that are out of a marketers control? We can look to Aspen as an example this season because they will be losing at least 20% of the available seats in and out of their airport for the coming 2010-11 Winter Season, according to an article in the Aspen Daily News. [...]
Entries from July 30th, 2010
Travel Weekly 2010 Consumer Trends Report
July 28th, 2010 No Comments
Travel Weekly just published their 2010 Consumer Trends report and there’s a wealth of interesting information contained within it. In looking at this from a ski resort point of view, I found several key takeaways: The average American traveller took 4 vacations in the past year and spent more than $3,500 on leisure travel services. [...]
Tags: consumer trends · travel · travel weekly
K2 Skis and Facebook
July 26th, 2010 2 Comments
During the weekly Twitter #mrktchat conversation this past week, @motorad666 (thanks again for guest hosting), brought to light the fact that K2 Skis has been redirecting their entire corporate site’s web traffic to their Facebook page. The K2 team has a decent incentive for someone to visit their Facebook page in that users that “Like” the [...]
The Power of Search and YouTube
July 23rd, 2010 No Comments
This is another case study based upon a test I did this past weekend. I took my wife to see Ben Folds with the Utah Symphony. No, that’s not the test, but it was a really good date night. During the concert, I took a couple of videos with my phone and posted them to [...]
Fascinating Research and Analysis of Social Networks
July 21st, 2010 2 Comments
I recently read this presentation by Paul Adams of Google on John Battelle’s Searchblog, and wanted to share it myself as I was quite taken by a number of the things that are put forth. First, I’m amazed at how quick of a read it is at 216 slides with notes! Second, as John notes, [...]
Tags: design · facebook · google · social networks
Travel Data from the Bureau of Labor Stats
July 19th, 2010 No Comments
I found this recently released report from the Bureau of Labor Stats (BLS) while reading the Uptake Travel Industry blog. The data is quite interesting when taken from a ski resort perspective in that it illustrates how small of a chunk of the average consumer’s paycheck might go to paying for a day on the [...]
Tags: bureau of labor stats · ski resort · travel
Travelocity Survey Shows that Vacationers are Using Social Media to Share their Trips
July 17th, 2010 No Comments
A recent Travelocity survey reveals that over half of all travelers share vacation information via social media sites. The survey results are being used by Travelocity to urge travellers to use prudent measures when posting vacation items to social so as to not give miscreants any ‘hints’. See www.pleaserobme.com as a prime example of how [...]
Tags: sharing · survey · travelocity · vacation
Favicons – Quick and Easy
July 15th, 2010 4 Comments
Favicons are the little icons that show up in your bookmarks next to your favorite websites, or next to the website page title in your browser. They’re not much to look at, as they’re typically just 16×16 (32×32 in some cases) pixels in size, but they’re a nice way to add some additional branding to [...]
Snow Sports Sales – Some Good News
July 12th, 2010 No Comments
SIA (SnowSports Industries America) recently released retail sales number (Word document download) for Snow Sports from the 2009-2010 Winter Season and it looks encouraging. While numbers didn’t quite rebound to 2007-2008′s record setting level, last season was a good bounce back from a disappointing previous season:Another interesting set of numbers from this report can be [...]
Tags: 2009-2010 winter season · retail · ski · snowboard
Prepare for Another Tahoe Snowcial
July 10th, 2010 4 Comments
The date has been set (January 6-9. 2011) for the 3rd (I think) annual Tahoe Snowcial and once again, digital nomads, storytellers and other sundry hanger on’ers will converge on southern Lake Tahoe to network, learn, slide and engage in the general sort of debauchery that happens when ski industry folks get together in Nevada. [...]
Tags: conference · storytelling · Tahoe Snowcial · technology
