Archive for February, 2011

Another post about too much snow

I’ve posted about too much snow and the recent storm cycle that hit Park City over President’s Day Weekend 2011 (over 30 inches over the weekend) gave me thought to look back for for some images of the Japanese Alps and the snowfall that they get. Check out this video to see what they deal with when they open the pass up each spring, kinda makes snowblowing a few feet of snow seem lame doesn’t it?!

Cutting Through the Noise

It’s getting seriously cluttered out there in the online world with all the tweets, posts, status updates, videos and all. I don’t know that there’s much around it for ski resorts other than to provide information that skiers and riders are looking for. In any case, here’s an interesting piece from Edelman Digital about Attentionomics:

Getting Ski Geeky

Thanks to Twitter and seeing a Tweet that passed from @WinterPark to @SkiingExaminer to @NickNebonne, see:

Cool! RT @SkiingExaminer: Thx @WinterPark Yes, I'm tweeting Physics Today article! surprising motion of ski moguls: http://bit.ly/hdf2yK
@NickNerbonne
Nick Nerbonne

Of course I had to click through to the article titled, “The Surprising Motion of Ski Moguls” on the site physicstoday.org. Now, I have to say that the arguments diagrams and videos presented in this article make  a lot/some/and no sense to me, depending on which part, I do have a big question that the article doesn’t address, which is what is the impact of snowboarders on the motion of ski moguls. I’m no expert, but it seems to me that snowboarders move snow in mogul fields in a different manner than skiers so shouldn’t that also be incorporated into the formulas presented? In any case, where I could ferret out the meaning, it is a very interesting article and I do have to say that the concept of mogul movement does make a bit more sense to me now – does that make me a geek?!

Here’s one of the videos referenced in the article if you just want a glimpse of what they’re writing about, enjoy!

Sochi Mascot option

Olympic Mascots

It’s that painful time of the Winter Olympics cycle – no, it’s not time to watch Ice Dancing, which I admit I totally and completely don’t understand – it’s the first phase of the choosing of the mascot’s for the upcoming 2014 Games in Sochi. Of course I had to pick the mascot option that they call the “Bullfinch” as my preferred choice. Not because others are already pushing hard for the Snow Leopard – yep Russian President Vladimir Putin is politicking hard for that one. But, because I bet most reader of this blog would have thought that this post was about Twitter, because the Bullfinch does seem to has a pretty close family resemblance to the Twitter mascot…what do you think? And what do you think about coming up with a new set of mascots for each Olympic Games? Is it a way for the culture and creativity of each host area to come through, or is it a marketing attempt to artificially create a set of icons to create additional revenue streams to hopefully help pay for the Games?

If you’re really into mascots, Socia has setup a great microsite to show off all of the finalist in the mascot design competition which will be open to voting by Russians until the end of the month. Actually I’m kind of hoping that “Zaya the Dore Hare” is one of the two winners because my daughter loves bunnies and this could be just the thing to get her to watch the Sochi Games…

Skiing the Fluid H20

I’d read about this guy the other day and just stumbled upon a video of him “skiing” the Jaws surfbreak in Maui. I’m not much of a surfer, but isn’t it tough to ride a wave without being able to see it really? I mean, you have to turn your head all the way around to see what the wave is doing and that doesn’t seem too natural. Take a look and let me know what you think:

It’s all About the Story, Even with Sake

I admit that I’m not a true connoisseur of Sake, although I have sampled more than a few varieties, I do actually really like the chilled sparkling option. But, a recent story in the New York Times about Sake really connected to me. The story is about how top Japanese restaurants in Las Vegas have turned to the backstory behind their top shelf Sakes to sell multi-thousand dollar bottles of the stuff to their top-shelf clientele. Now, I’m sure there probably aren’t a lot of ski resorts that are going to be in the market to sell pricey bottles of Sake, I think that many of the same lessons could apply to how they sell their product. Here’s the heart of the article to me:

When restaurants in Las Vegas and elsewhere tell Henry Sidel, president of the Joto Sake distribution company in Manhattan, that they need something more expensive to impress their upscale clientele, he finds that a crucial selling point is a good yarn about how the sake was made.

“There are no brands if there aren’t stories,” Mr. Sidel said the other day in his office on Morton Street in Greenwich Village. “With our portfolio, I’ve focused on brands that have stories.”

Isn’t that what people are looking for in what they buy? This is certainly what Chrysler was shooting for in their recent “Imported from Detroit” Superbowl ad…what are other good examples of using story in marketing?

Hawaii

Beach Resort Marketing

HawaiiSure, this blog is about ski resort marketing, but sometimes you need to look at what the “other guys” are doing, and some of the best resort marketers out there are the ones marketing the beautiful beaches of Hawaii. I recently found a very interesting article in Hawaii Business that describes the strategy and tactics that the Hawaii Tourism Authority is using in today’s fast moving market. Interestingly, there’s still a lot of “traditional” marketing with a major effort spent on trade shows, but they have brought in new tools such as QR codes (of course there’s a lot more adoption of QR in Japan) as well as the obvious, but not so simple, need to work with airlines to ensure adequate lift and options for consumers. This effort relies mostly on information which provides my favorite quote in the article:

New-age marketing is all about data.

I couldn’t have said it better myself, although I tend to look more at the fact that strategies and goals still remain the same it’s just the tools we use that are evolving. That and the fact that pretty much everything the HTA is doing can be duplicated in the ski resort industry. Anyway, give the article a read and let us know your thoughts in the comments.

Photo credit: Me – at one of our favorite Hawaiian beaches, guess away ’cause you won’t get it! 😉
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