Archive for May, 2011

May Away

It’s that time the year when people who work in the winter resort business take a deep breath, pick their heads up to see how things had gone over the past winter. It’s a time for some reflection, some key strategic decisions for the “still on the horizon” winter and to enact plans for any sort of summer promotion that might need to be done. For resort marketers, it isn’t necessarily a “dead time”, but it’s probably one of the slower times in terms of having to be in the office doing things. This is why I love a program that we are offered which allows us to either take the month of May or June off, pretty much in their entirety. It makes sense in that it allows us to recharge our batteries, but it also pushes us to take our vacation time during months most conducive to a ski resort – good idea? Well, I certainly think so! 🙂

In any case, along with taking May Away from my “real job”, I am planning on taking a shorter, but similar break from the Resort Marketing Blog, to save up some ideas, hash out some others and come back refreshed and recharged. Please feel free to leave a comment or drop me a note (use sphrrt (@) if you have any ideas or things you think should be covered on the Resort Marketing Blog, or if you want to write a post yourself.

Finally, thanks for reading, you’re what keeps writing this blog fun!

Risk in Hawaii

I don’t find that “risk” is a topic that I find a lot of interest in writing about on this blog, therefore, I’m going to link to this story in the Wall Street Journal about a guide book author in Hawaii that is being taken to task for writing about potentially risky adventure in several different guide books. Now the state legislature in Hawaii has proposed legislation that could have interesting implications for the adventure tourism trade as the article describes it would, “…hold Hawaii guidebook writers personally liable for deaths or accidents at spots they recommend.”

If Hawaii does move forward in potentially holding authors responsible for their recommendations, are there implications for any business that engages in any sort of adventure recreation and perhaps recommends something that a particular guest or client isn’t personally prepared for? I’m thinking of KT-22, or Corbett’s Colouir – would anyone writing about those admittedly Expert runs but describing how to access them be potentially setting themselves up for liability if this proposed Hawaiian legislation were to be enacted in other states? Obviously I’m no “risk” expert, but it sure seems that if someone were writing about something that was misleading, in particular in regards to something that is dangerous they can and should be held responsible, but where is the line between misleading and something that is risky but still adventurous…I haven’t a clue!

Our world isn’t coddling, and stepping from a beach into the ocean (or onto the slopes of a mountain), seems to be an acceptance of some risk, whether or not we choose to fully accept that is an interesting proposition, I’ll be watching to see what happens in Hawaii.

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