Archive for November, 2011

Life in a Resort Town

As it’s the week before the Resort is scheduled to open, things are ramping up. Just in case it weren’t busy enough, our household had a rather unusual activity happen over the last week. We had a national tv commercial filmed in our backyard!

To my understanding, the location people were looking for a nice backyard with a fence around it, and strange as it seems, our backyard fit the bill. The process was remarkably smooth, but also remarkably fast in that our door was knocked upon during lunch on Friday, the location people spent perhaps 10 or 15 minutes in our yard, came back the next morning for about an hour, after which we chatted that evening about details and signed paperwork on the Monday which lead to set up on Wednesday and filming on Thursday and Friday, whew! We certainly don’t expect this sort of thing ever happening again in our yard, so we took a ton of photos and thoroughly enjoyed the experience of having our backyard transformed into a Hollywood set.

The interesting part is that I’m sure that this would never have happened if we didn’t live in a resort town as I know the commercial filmed each day on Main Street here in Park City and I’m guessing that they just needed to figure out a place to shoot the rest of their scenes – which became our yard. In any case, here are some photos documenting one of the more unique few days that we’ve had at our house!


Technology Overkill?

Working in the interactive marketing often gives me pause about how much technological intrusion into our daily lives is right. I try not to judge, but this product seems like it might cross the line in terms of bringing too much technology into the ski or snowboard experience. That and the fact that I have enough troubles keeping goggles in good shape and de-fogged to have to worry about a screen inside the goggles! In any case, here’s a nice video about the new Android equipped MOD and MOD Live goggles via engaget, let me know if you’d use these in the comments:

Release the Hounds – Google+ Pages are out

There aren’t many spare moments these days and so it was with a lot of jumping in and out that I watched the unveiling of Google+ pages. It seemed to roll in fits and starts because the Create a Page feature wasn’t quite ready when Google started promoting it. This led to many of us wondering what the story was and as the issue wasn’t clearly lined out, I even questioned why expectations weren’t clearly set as it seems that the delay was due to the sheer volume of data centers and servers that needed to get updates pushed out to them. Now, everyone has access and it seems like many brands are starting the process of figuring out exactly what Google+ pages will do for them.

Having spent a few month on Google+, it definitely seems to me that the stream, integration with other Google products like YouTube, Picassa and obviously search that Google+ pages have a lot of potential. As with any channel, it will definitely be up to the end-user/brand to effectively and creatively use the tool. But I think that there are lots of creative directions that one can go, and the nice part is, it’s not a land rush as Google is not giving away although we should all be paying attention to Direct Connect and ensuring that your brand name is ready as it becomes more “readily available”. To learn more, check out the video below:

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