Archive for April, 2012

Memory Card

Digital Content Advice

Memory CardI had a conversation with a friend recently which reminded be about some advice that a pro photographer gave me years ago as we were considering transitioning to digital. “Reformat your memory cards often.” I don’t know that this is as essential as it might have once been, but I do know that I’ve heard more stories about lost photos and video as we all are using our digital cameras and phones for our only devices and it’s certainly a potential horror show situation if you lose a slew of photography or video for business or personal reasons, so here are a couple of key things to think about:

  • Reformat digital media cards often to start with a clean slate – do this after you’ve transferred your media of course!
  • Backup, backup, backup. A friend just mentioned that her phone wiped itself and she only lost 2 photos due to having backed up recently.
  • On the backup note, I backup using Time Machine, but I also automatically push all of my photos to Flickr and videos to YouTube – using the private setting until reviewed – for safe keeping.
  • Don’t transfer images or video when the camera’s battery is low and don’t remove a card until the operation you’re performing is finished.
  • If you have any other tips or suggestions – please leave them in the comments below!
If a memory card does get corrupted, don’t just throw up your hands, do some online searches as there are several programs available (for a fee) to help recover items from cards, some can even help if you accidentally deleted some images. Otherwise, there are plenty of companies that will help you recover data from memory cards, many options exist for hard drive recovery too!
The big thing here, is to make sure you’ve backed up your digital assets somewhere before you lose them…just a friendly reminder as we continue to create more and more assets!
Photo credit: Flickr user jurvetson
Winter that never was?

Winter winds down

Winter that never was?The winter of 2011-12 will not go down in the record books (at least not in a good way) as it was one of low snow totals and warm temperatures for most almost all areas in the US. It certainly goes to show that the winter mountain resort business is one which can never be absolutely accurately predicted as it truly seemed like, with the business climate picking up, leisure travel in a rebound and after a solid 2010-11 winter season that this might be a winter to remember. Well, Mother Nature showed that she still plays a major role in the winter mountain resort business cycle and by waiting until well after the December Holiday season to bring snow to most mountain locales, the weather did have an impact on those vital holiday bookings along with business throughout most of the remainder of the season due to in part to a perceived lack of snow and perhaps the want to simply stay home?

What are lessons we can learn from this? Here are a few quick hits:

  • It’s impossible to accurately predict exactly what the business levels for a season will be like – sometimes things are close to estimates, but other times…
  • Be flexible (have a plan B/C/D, because once things start to change from where you thought they would be, you need to be able to shift your priorities and efforts.
  • People will still come and will still have a wonderful time. I spoke with many people on the mountains here in Utah who were having a wonderful time skiing and riding on manmade snow only. Perhaps they didn’t ride the closed runs at other times but they were excited and happy to be on the slopes, in the mountains and didn’t have a care that off-piste runs weren’t open.
  • These are the times to shine for a ski resort’s customer service, both on and off the hill, because a blip in customer service can really get magnified in these sorts of situations. I heard a waiter at a local restaurant commenting during a snowstorm recently that he was “over winter” to a table of visiting skiers/riders. What a way to bring them down about the new snow!
Feel free to leave any other thoughts or ideas about lessons learned from the winter (or non-winter) of 2011-12 in the comments below.
Photo credit: Flickr user Perfect Zero
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