Google offers up such a wide array of amazing tools and applications that some of their coolest items sometimes can be overlooked. One of my favorite tools, that I don’t use often enough, is Google Trends. What this tools does is allow you to see what Google’s users are searching for over time and by [...]
Entries Tagged as 'article'
Google Trends Ski Searches
September 3rd, 2010 No Comments
Tags: google trends · ski resort · ski vacation · vermont
Doing a Little “Mixing”
September 1st, 2010 8 Comments
Vail Resorts cranked up their well-oiled PR machine to help them “launch”, well, start promoting an interesting social media product that they’re calling EpicMix. On first impression it sounds like it will be the on-slope version of FourSquare or Gowalla, this is particularly true when watching the Epic Mix promo video with it’s depiction of [...]
Tags: alta · epicmix · mt bachelor · rfid · solitude · vail resort
Ski Area “Sting” Down Under
August 30th, 2010 No Comments
The “ski bum” culture has always had close ties to illicit substance, but a recent news report from Australia put this connection back to the forefront. There was a drug ring bust in Australia’s Snowy Mountains last week and of the ten people arrested, six of them worked seasonal in the “ski fields”. I don’t [...]
Tags: australia · drug bust · ski resort · snow mountains
Are you ready?
August 27th, 2010 No Comments
It’s been a busy week at the office. Our team got a brand new eStore up and running with a brand new mix of season pass products, we’re in the midst of any number of other projects and oh yeah, my daughter is getting ready to start pre-school next week, whew! With all that’s going [...]
Tags: motivation · ski season
Second Home Market Rebounding?
August 25th, 2010 No Comments
With on-going chatter about the possibility of a double-dip recession it was interesting to read an article in USA Today about the growth of the second home market in family-friendly resorts. The article puts ski resorts together with golf and private-club communities, but here’s what it notes about ski resorts: Ski resorts. Some resorts focus more on [...]
Tags: family · rebound · recession · ski resort
What can Ski Resorts Learn from Professional Sports about Social Media?
August 18th, 2010 No Comments
A year ago I wrote a post talking about how my favorite NFL team, the Minnesota Vikings, was then using social media. A year later, I would argue that every major and most minor sports teams are fully immersed in social media and are enjoying the benefits (and hazards) of engaging their fan base directly [...]
Tags: football · policies · ski resorts · social media · sports · twitter
How to set up a “free” snow report text message service (using Twitter)
August 16th, 2010 2 Comments
I’ve been kicking around the idea of using Twitter’s SMS option to push snow reports to consumers ever since I first got my “real” introduction to Twitter over two years ago. I haven’t had the chance to implement it myself, but I do recall seeing Aspen Ski Co with an option to do so on [...]
Tags: alex kaufman · fast follow · mobile · sms · text · twitter
Skiing (or snowboarding) = Happiness
August 13th, 2010 2 Comments
There’s a recent article in the NY Times called, “But Will it Make you Happy?” which describes people who’ve cut way back on their consumption and focused on paying down their debt and living for experiences and not for material possessions. In buying a possession we get only a momentary “buzz” when we first use the [...]
Tags: Eric Weiner · geography of bliss · happiness · ny times · skiing · snowboarding
Online Ad Creative – Remember to Switch it Out
August 11th, 2010 No Comments
I was browsing ESPN.com looking at some Minnesota Twins updates when I noticed that the ad creative that ESPN was running for their X-Games coverage was a week out of date: It’s a pretty bad call to action to have dates that are a week past in an online ad execution, particularly when it’s so [...]
Tags: espn · online advertising · x games
Golf is Down – Outdoor Industry is Up – What Does this Mean for Snow Sports?
August 9th, 2010 No Comments
A recent USA Today article notes that golf clubs are suffering from the economic slowdown with the number of golfers nationally falling 3% from 2007 to 2008, while the number of “core golfers” (players with more than eight rounds per year) dropped 4.5%, so far this year, the number of rounds played nationally has dropped 3% [...]
Tags: golf · outdoor retailer · Salt Lake Tribune · USA Today
