The below graph is from a recent post in eMarketer called, Search and Display Advertising Synergies. The article talks to how marketers with limited budgets can benefit from understanding how to leverage online display along with paid search. However, notice how the “Travel” category is one of the few industries in which display conversions are [...]
Entries Tagged as 'article'
Search and Display Campaign Results
March 21st, 2010 No Comments
Tags: display advertising · search marketing · travel
Should Ski Helmet Use Be Mandatory?
March 16th, 2010 2 Comments
In the past season or so, several ski resort operators have started to either require helmets for employee and or younger guests and recommend to all guests to wear helmets. However, it now appears that some states, like California, are closing in on passing laws mandating helmet use. I have worn a helmet for several [...]
Tags: california · helmets · ski resort
Live Streaming Snow Safety
March 7th, 2010 No Comments
When the opportunity to ‘ride along’ with the snow safety team presents itself, I jump at it. Which is how I wound up on Pinecone Ridge yesterday morning at a very early hour (not much after 7am) – tagging along to watch our team make the slopes safe for us all to ski and ride. [...]
Tags: pinecone ridge · powder · ski · snow safety
The Shaun White “Bump”
February 28th, 2010 2 Comments
Up until this past summer, I was using the free Wordpress.com blog hosting solution for this blog at ericinparkcity.wordpress.com. I decided to move to a self-hosted option at www.ericinparkcity.com, in order to test out more options that are available in the Wordpress.org package as well as to see what SEO options would be available on [...]
Tags: organic search · seo · shaun white
Ski Resorts Online – Websites, Blogs, Social Networks and More
February 17th, 2010 8 Comments
My Ski Resorts on Twitter post has been up for a bit over a year now and it’s become apparent to me that the list is already falling behind the times (even with regular updates). It’s not just Twitter now, but Facebook, YouTube, blogs and any number of other networks that resorts are using to [...]
Tags: blog · facebook · ski resorts · twitter · youtube
Blogging the Olympic Games?
February 14th, 2010 No Comments
While browsing through some tweets from the USOC Communications Twitter feed the other day, I came upon the International Olympic Committee’s Blogging Guidelines for the 2010 Vancouver Games and while I give them kudos for coming up with such a document, I have to say that I think this document was produced almost completely with [...]
Tags: blog · olympics · seo · social media policy · twitter
One half done, one to go – first half awards
February 3rd, 2010 2 Comments
I’m not sure where the time went, but we’re into February and a bit over half-way through the 2009-10 Winter Season…wow, where did the time go! I’ve written before about how working at a ski resort is like working at a school, so I suppose we just went through our mid-terms (hope I passed). But, [...]
Tags: 2009-2010 winter season · awards
December Online Travel Web Stats
January 19th, 2010 5 Comments
I just downloaded the Hitwise Monthly Category Report – Travel (pdf) for December of 2009 and I have a couple of observations. The first based upon what brought me to the report, that 7 of 10 “Fast Movers” were ski resort web sites. Interesting, but not too surprising given the seasonal nature of the ski [...]
Interactive Content Editor and SEO
January 14th, 2010 No Comments
Here’s a quick observation on the speed of Google in terms of targeted SEO. I recently posted about the Interactive Content Editor position that we’re in the process of interviewing for at the resort (sorry, the application process is now closed). I wound up Googling the phrase “Interactive Content Editor” as I’m in the process [...]
Tags: google · resort marketing · seo
Snow Reporting Research – Interesting, but Flawed
January 9th, 2010 No Comments
I saw this story about a Dartmouth study on ski resorts and their snow reporting, beguilingly titled “Wintertime for Deceptive Advertising?“, on NPR.org a few days ago. I immediately sent it to our snow reporters, so I could kid our weekend reporter about how he “exaggerates” more than our weekday reporter, but all kidding aside, [...]
Tags: snow reporting
