2013-14 Season Predictions
Crystal ball predictions are usually fun to read and then fun to revisit to see how accurate the predictions were. Since the 2013-14 Winter Season is fast approaching, I figured a few predictions for the season would only be appropriate:
- As long as the economy doesn’t crash (I am personally very leery of the potential economic impact of congress not getting a budget passes and in particular raising the debt limit ceiling) it will be a solid fiscal year for ski resorts.
- It will be an average to above average snow year for most areas around the country – I’m hoping the past few sub par seasons are enough to ensure this.
- Consolidation of ski resort ownership will continue – since skier numbers aren’t increasing by large amounts at individual resorts, I would argue that the easiest way for large ski companies to continue to grow is via the purchase of other resorts.
- Skis and snowboards will continue to evolve – I wonder and hope that there might be a design change like the introduction of 27.5 and 29 inch wheels (standard had been 26 inches) for mountain bikes that will take hold in ski/board design.
- Digital enhancements will continue to evolve and drive ski resort marketing more and more.
- There will be unique storytelling campaigns unveiled this season, some will succeed and some will not.
- The Sochi Olympics will shine a light on winter sports and offer an end of season boost to winter resorts, in no small part due to the fact that Easter is so late this season – April 20, 2014.
- There will be way to many attempts by ski resorts to jump on a meme bandwagon – case in point, how many Harlem Shake videos did ski resorts create last season?
Ok, there’s my first ski season prediction list – let me know if you think I missed any in the comments and enjoy the 2013-14 season!Photo credit: Flickr user Larry Kwan
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