Nike probably has the marketing budget of every ski resort in the US put together, but if resorts could all pool their resources and create campaigns like what Nike does…watch out, because if you haven’t taken a look at Nike’s recent football (ok, soccer) campaign videos on YouTube, you should, check out the preview video below and for the really good stuff visit their My Time is Now interactive piece – it’s pretty amazing how much interactivity is in it, with player stats, slow-mo, shopping and there’s even an embedded Sonic the Hedgehog “tunnel”, certainly ideas galore in this piece. And oh, the video below just has only 14.3 million views – no stats I could find for the interactive version).

http://www.youtube.com/watch?v=QMv8g8CO4cQ