Hooray – I got in two runs yesterday morning on our opening day at Park City Mountain Resort. They weren’t full length runs, as I was up with our videographer (great video by Erik Hutchins) and also had a camera and was taking some photos myself (BTW the guy on the right side of this photo has struck the same pose two years running). But it was great to get some sliding in and satisfy myself that the season is ‘officially’ on!

In truth, this has been a slow starting winter for us and much of the Rocky Mountain region. We’ve had unseasonably warm weather and little snow, which leads to a bit of a challenge for a resort marketer, particularly in today’s challenging economic times. At least with the resort open, we now have a positive and tangible message to start putting out, I just hope it snows (a lot) and soon – see you on the slopes!

Photo credit: Me, shot for Park City Mountain Resort