Blogging the Olympic Games?
While browsing through some tweets from the USOC Communications Twitter feed the other day, I came upon the International Olympic Committee’s Blogging Guidelines for the 2010 Vancouver Games and while I give them kudos for coming up with such a document, I have to say that I think this document was produced almost completely with the intention of protecting the Olympic sponsors and media outlets than trying to leverage the power of social media.
Happily, the IOC acknowledges that blogging is “a form of personal expression” and at they do permit (some) blogging by Accredited Persons at the Games. Now, to my understanding, anyone that participates in the Games, and gets any sort of credential, from athletes, to coaches, to volunteers is considered an Accredited Person – this is certainly a number that reaches into the tens of thousands. I’m sure more than a few of these people already have a blog and I know for a fact that there are many of them ‘micro-blogging‘ on Twitter or Facebook. I am sure that there will be more than a few Accredited Person who will post photos of themselves inside the venues and most likely of the events that are taking place in these places…what will the reaction of the IOC and VANOC be?
What gets me is how odd, and in some ways, nonsensical some of the restrictions are. Check this one out, according to the document the words “Olympic”, “Olympics” or similar can’t be used in a domain name (I get that), but could be used in a URL , but “only during the period during which these Guidelines are applicable”. So, go ahead and name your Olympic experience blog – MySitesName/myOlympicExperience but then it has to change after March 3, 2010?! Really, really odd and it doesn’t seem to further any goal, unless the IOC’s sole goal is to completely lock down any SEO for these words, and even they can’t do that completely.
In any case, it’s good to see this as a starting place and I’ve been interested to find the NBC has setup a page on their NBCOlympics.com site where they’re tracking a good number of American Olympians’ tweets. Twitter itself hasn’t been left behind either as they’ve expanded their Verified account listings to include a special Verified Olympians list. I’m looking forward to a bunch of fun social media coming out of the games over the next few weeks!
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