I just downloaded the Hitwise Monthly Category Report – Travel (pdf) for December of 2009 and I have a couple of observations. The first based upon what brought me to the report, that 7 of 10 “Fast Movers” were ski resort web sites. Interesting, but not too surprising given the seasonal nature of the ski resort business.

The other item that jumped out at me is this graph showing how big of a trough the trend of visits to travel websites is right now, is this typical for Fall/Winter or is it a sign that travel is still in a downward trend? Tell me what you think in the comments.

Travel Site Stats