Do you test?
By asking “Do you test?” I mean, do you do A/B or multivariate testing online – whether it’s on your website, email, online ads or social networks? I know that we’re all busy with various projects, writing content, updating backends and the like, but testing is a sure fire way to show that you’re doing your job as an online marketer by demonstrating that what might seem like simple changes can really make a difference to a stated goal.
A wonderful website to see the impact of online teting is a website called Anne Holland’s Which Test Won? One of my favorite tests from the site is one in which Delta tested a form vs a grid, this one was a bit obvious to me (particularly as a fairly frequent user of the Delta website), but there are tons more, along a new test to guess at each week.
As I’ve mentioned before, I look at this blog as a way to test various ideas for myself. An example of this is my posting schedule which I upped to once every other day earlier this summer. I’ve noticed that this has provided more views as well as more RSS views, but it’s still been limited to Monday through Friday with minimal traffic on the weekends. This isn’t unexpected as the topics I cover are ones that I think are more relevant to the work week. So, I’ve recently changed to posting on Monday, Wednesday and Friday to see if this schedule makes for more consistent traffic. Guess what this is – A TEST! 🙂 We’ll see how it does in another month or so…I’m predicting the three posts per week schedule will have more consistent readership than once every other day – what do you think?!