Keyboard skierSounds like things are starting to bounce back a bit from the ‘bumpy’ 2008-2009 Winter season according to an article in today’s Park Record. While I’d like to take credit for the better season 2009-2010, for myself and everyone involved in ski resort marketing, I have a sneaking suspicion that the bounce is probably due more to economic reasons than all of the fantastic marketing programs that we’ve all been implementing.

Here’s the story:

“This last winter season was the second best in history for the sport of skiing but don’t expect much celebrating.

A National Ski Area Association (NSAA) survey released last month reveals that 59.7 million people skied down a run somewhere in America during the 2009-2010 season. That’s only 800,000 less than the best season on record two years ago…”

Click here to read the full article.

Unless the double dip recession kicks in, are there any optimists out there, besides me,  that think a new national record might get set during the 2010-2011 season?

Photo credit: Flickr user stevegarfield by rights of Creative Commons Attribution-Noncommercial-Share Alike 2.0 Generic