Go Time
After a re-invigorating break from work and blogging, I’m baaacckkk! The first topic to start back with is this interesting infographic that I found on Simplifying via Mashable which breaks out some interesting numbers on how successful airlines are in social media by virtue of how they manage their social accounts by either dedicated employees or an integrated team approach. Seems like it’s pretty obvious which direction has more success for airlines and I think it readily translates into other travel businesses including ski resorts, enjoy!

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[...] How Airlines Allocate Resources to Social Media I first saw this over on the blog of Eric Hoffman (of Park City fame) and thought the comparisons they drew between reach, spending, team size, etc. [...]