I recently attended an event in which I listened to a speaker spend some time talking how to best use social networks to your advantage. Truthfully, it made me envious to hear about free shoes, trips and the like, knowing that I know that I’ll never see anything like that by virtue of my dabbling in the social space. However, one day after said event, I had a very successful social media experience that I’d like to share as an example of a company doing a great job on Twitter.

I have a number of keyword searches setup in Seesmic Desktop, my current Twitter app of choice,  one of which is a search for “Park City” that I’ve refined with a number of qualifiers – mainly to keep the auto-post real estate tweets out of it. Today this tweet caught my eye:

Q: Where is Knuffle Bunny? A: Most likely in the van traveling to Park City, UT. En route to CALIFORNIA!
@KCTYAonTour
KCTYAonTour

My 3 1/2 year old daughter is a bunny fanatic and is a huge fan of Knuffle Bunny books (Amazon affiliate link), so having seen that Knuffle Bunny is actually  travelling to “Park City, UT” I had to ask:

@KCTYAonTour Are you performing in Park City? My daughter loves Knuffle Bunny!
@eric_hoffman
Eric Hoffman

The answer wasn’t quite what I was hoping…

@eric_hoffman Sadly not this time around. We will be in Provo, UT Nov 22-23 though! Not too far!
@KCTYAonTour
KCTYAonTour

But, I just need a little more info,

@KCTYAonTour Nope, not too far at all - tix options?
@eric_hoffman
Eric Hoffman

Which promptly got me,

@eric_hoffman KB will be performing at the Covey Center for the Arts http://ow.ly/2WBOv Tix are avail through their website. Enjoy the show!
@KCTYAonTour
KCTYAonTour

I double-checked with my wife and then snagged three of the best seats in the theater for next months show. Now bad return on investment for a few tweets that were all triggered by me seeing a random tweet. Plus, I get super bonus point with my daughter for bringing her to her first bunny musical! Well tweeted Kennedy Center Theater for Young Audiences on Tour. Oh, and yes, I paid full price for the tickets and didn’t even flinch because I’m sure the experience will be more than worth it.