Is Online Video Advertising an Opportunity for Ski Resorts?
Many ski resorts have embraced online video production and I expect to see more and more as we get into the coming 2010-2011 Winter Season. In fact, I’ve already posted example of a few interesting ski resort online videos:
- Double Diamond – Double Rainbow featuring a video from Stowe
- First Resort to Open a Boon or Bust? featuring a video from Loveland
Producing videos to show off a resort once a visitor is on your site, or a video that can be shared, or found via search is wonderful. However, a recent presentation from eMarketer got me to wondering if perhaps ski resorts should also be focusing in on online video advertising as well. Here’s the presentation:
What do you think?