I’ve written and said this many times, that working year round at a ski resort must be similar to being a school teacher and opening day has to be similar to the first day of school. We (ski resort employees) put in a ton of effort over the off-season to make sure that things shine when our first guests arrive on opening day, and then it’s non-stop until the last chair stops spinning on closing day. And then? Well it’s another push to get everything ready for the next opening day!
We just opened for the 2014-15 winter season on this past Saturday and with over a foot of fresh snow, things are starting off with a band – just the way us marketers like. So, get on the bus, head to your favorite ski resort and come join us in school!Photo credit: Flickr user woodleywonderworks