Me and DJ - Utah in da house!
After having a great experience at the first Marketing Prof Digital Marketing Mixer (MPDM) last year in Scottsdale, I was excited to be able to attend again this year in Chicago.
At the event in Scottsdale I was busy absorbing a bunch of information and didn’t take the opportunity to do much networking. This year, in addition to getting a ton more great information out of the sessions, I made it a point to take full advantage of talking to as many of the insightful and smart people that were in attendance as I could.
I finally got to shake hands with (yeah I know, Swine flu whatever – there were people in white coats here so I felt safe) many people that I’ve corresponded with online, like Sonny Gill, Mack Collier, Ann Handley and Amber Naslund (if only for a brief moment), but I also had the good fortune to engage with some very amazing people including Stephanie Miller, Ron Ploof, Will Egan, Gretchen Harding and many many more.
My ‘highlights’ can be found in my Twitter stream and if you don’t mind sifting through some typos, here are my ‘raw’ notes: Day 1, Day 2 (these are both Word Docs too BTW).
I’m winding up with a quick vacation, so I’m still digesting many of the things that I heard at MPDM. But, my big takeaway is that there are a lot of brands doing some amazing things in the digital space but that the best approach is to (still), keep it simple, measure, adjust, and keep moving forward with anything that you do online, whether it be email, social, search or whatever. And oh yeah, I traveled all the way to Chicago to meet the energetic and enigmatic DJ Waldow, who now resides in Utah (see the photo) – sorry ’bout your Wolverines DJ!
Photo credit: MarketingProfs Live
Tags: chicago · conference · mpdm13 Comments
Eric, I followed your comments on Twitter as you attended Marketing Profs Digital Marketing Mixer 2.0 – good stuff. Thanks for this write up as well. From brother Hoffman!
Scott, I'm glad you found value in my Tweets and this post, as I really had a great time at MPDM and learned a ton (gotta keep the Hoffman clan in the loop).
Cheers!
Eric – it was a great event and super glad we finally got to meet and hang out for those couple days! You're a smart dude with an awesome character – I'm sure we'll cross paths again in the future, and hopefully on the slopes!
Thanks Sonny!
I truly enjoyed getting the chance to share some of your great insights in person and I really hope you're able to make it out this way this winter. BTW, good luck to the Cavs!
Eric I love that you added word docs of your notes from both days! Amazing! So glad to finally meet you at #mpdm, and love what you are doing with the PCMR blog!
Hi Mack,
It was a pleasure to meet you, after conversing so long online, as well! Hopefully I'll see you out here in Park City at some point in the not too distant future.
Social comments and analytics for this post…
This post was mentioned on Twitter by Eric_Hoffman: New post on the Marketing Profs Digital Marketing Mixer 2.0: http://su.pr/1G80L7 #mpdm…
Eric,
Thanks for you post and your notes! I love that you wrote them all up because you went to some sessions that I didn't get to see, so I am going to read them and learn! Cheerio!
Hi Katie,
I'm glad to hear that you're looking through my notes and hopefully you'll find some nuggets of #mpdm wisdom in them. Please feel free to drop me a line if you have any questions about what you're reading.
Cheers!
[...] out Eric Hoffman’s Marketing Profs Digital Marketing Mixer 2.0 post if you’re looking for downloadable Word doc notes of both [...]
Hi Eric! Great post – love the Word doc summaries! It was wonderful to meet you at MPDM 2.0 and I hope to see you again at 3.0, too.
Sharon,
Thanks, I look forward to seeing you out here in Park City this winter!
[...] Eric Hoffman on his Digital Marketing Mixer experience: “yeah I know, Swine flu whatever – there were people in white coats here so I felt safe” [...]