Multiple screens – a challenge for any marketer
I’m writing this post on my laptop while watching a football game on my satellite served TV, with my tablet next to me on the coffee table and my smart phone charging in the kitchen. Once the football game is over I’ll probably grab my tablet to do some reading and when it’s time to head over to a friend’s house for a part, I’ll grab my phone on which I might Instagram a photo of the party, or at least keep in touch if there are any pressing emails.
I’m not at all unique in my constant switching from one media device to another. There is a wonderful report from Google about some of the marketing impacts of this, and the highlights are covered in this great infographic from Google/Ipsos/Sterling:
What are the implications for ski resort marketers? To me, there are many, ranging from how skiers and riders plan their trips, to how they use media while they are at the mountain to how they share their experiences once they’re done…and these things all flow from one screen to another to another. I’m not going to line out how I see this happening here, but I think it goes without saying that if your web presence isn’t optimized for all of these screens, you’re in trouble, and if your campaigns aren’t moving across all screens (uh, can we say Flash ads), then you’re probably not set well either…it’s a fast changing world out there and this is certainly a trend that resort marketers must pay close attention to – note the 43% of people planning trips cross over devices.
Are there any ski resorts out there doing a particularly good job of this?