It’s that painful time of the Winter Olympics cycle – no, it’s not time to watch Ice Dancing, which I admit I totally and completely don’t understand – it’s the first phase of the choosing of the mascot’s for the upcoming 2014 Games in Sochi. Of course I had to pick the mascot option that they call the “Bullfinch” as my preferred choice. Not because others are already pushing hard for the Snow Leopard – yep Russian President Vladimir Putin is politicking hard for that one. But, because I bet most reader of this blog would have thought that this post was about Twitter, because the Bullfinch does seem to has a pretty close family resemblance to the Twitter mascot…what do you think? And what do you think about coming up with a new set of mascots for each Olympic Games? Is it a way for the culture and creativity of each host area to come through, or is it a marketing attempt to artificially create a set of icons to create additional revenue streams to hopefully help pay for the Games?

If you’re really into mascots, Socia has setup a great microsite to show off all of the finalist in the mascot design competition which will be open to voting by Russians until the end of the month. Actually I’m kind of hoping that “Zaya the Dore Hare” is one of the two winners because my daughter loves bunnies and this could be just the thing to get her to watch the Sochi Games…