I was browsing ESPN.com looking at some Minnesota Twins updates when I noticed that the ad creative that ESPN was running for their X-Games coverage was a week out of date:

ESPN X-Games Ad

It’s a pretty bad call to action to have dates that are a week past in an online ad execution, particularly when it’s so simple and easy to set flight dates and switch out creative. For ski resorts this is particularly important when promoting flash sales, season opening/closing and special events – be sure your creative is timely and either pulled or updated when it’s out of date!