Sojern just released details about travel trends in the 2013 3rd quarter and they look positive for winter mountain destination as we head into the 2013-14 winter travel season.
First off, this was the first quarter all year in which women traveled more than men, which Sojern notes could be due to more family travel, which would bode well for ski resorts as the revenue potential from families is higher than from any other type of traveller.
Secondly, leisure travel continue to look strong, outpacing business travel at a 72 to 28 percent clip, not a lot of business travel to ski resorts.
Third, travelers are booking with greater lead times, 31 percent booked flight more than 30 days in advance versus 24 percent in the second quarter which is also a good sign for destination mountain resorts which look for visitors that stay longer who tend to book with longer lead times.
Finally, in the below infographic, note that “groups” (3 or more people) nearly doubled from quarter 2, again a simple but positive stat.
Download the full report or check out some other interesting tidbits below:
Blogroll image photo credit: Flickr user jonrawlinson