I am not a big QR (quick response) code fan and while I can see some uses and have even seen some very clever applications of them, more often than not, I’ve wound up being completely flummoxed by why they show up in ads. This past winter season, I’ve seen ski resorts use QR codes to link to their Facebook page, to link to their YouTube video page and to link to their website, but to me this is an April Fool’s because of all the QR codes I scanned in the various ski and snowboarding publications only a few took me to a mobilized web page – which of course begs the question, how do they (the people who put the codes in), think people would be scanning the QR codes – on their laptops, or using their webcams? When you think about it, it’s pretty simple, but for some reason I feel like it’s “April Fool’s” every time I scan a code, because it takes me somewhere that I just don’t want to be on my cell phone. The classic example (not a ski resort ad) was one I found in a local paper at lunch and snapped a photo of because I just had to share:

 

QR code fail

There are actually two things that I find problematic with this, the first is that it requires the proprietary Tag Reader from Microsoft, I already have another standard 2d bar code reader on my phone, why force me to download another? Second, the QR code simply directs me to the URL of the companies website that is spelled out to the left. I really hate this in that I could have typed that URL into my phone’s browser in less time than it took me to download the tag reader app, get it to focus on the tag and then have it open my browser – and the kicker is that the site isn’t even a mobile version, it’s the companies’ regular desktop formated website – which when you add it all up is a huge and massive #FAIL and a very unpleasant April Fools!