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Ski Resorts on Twitter

January 3rd, 2009 by Eric Hoffman

http://www.flickr.com/photos/sookie/ / CC BY 2.0

Here it is, a list of ski resorts that are ‘hanging out’ on Twitter! I’ll try to update it as more resorts create accounts and, if I’m missing any, please leave me a comment and I’ll add them. I also have a few destination marketing organizations included here, but I’m primarily interested in ski resorts for this list.

Enjoy!

Ski Resorts on Twitter

Updated: 01/09/10
Tweeters listed: 149
Countries: 3 (for now!)

United States

AK
@resortalyeska Alyeska Resort

AZ
@AZSnowbowl Arizona Snowbowl
@SkiFlagstaff Ski Flagstaff

CA
@skialpine Alpine Meadows
@skiheavenly Heavenly
@skihomewood Homewood Mountain Resort
@MammothMountain Mammoth Mountain
@skisugarbowl Sugar Bowl
@Sierra_at_Tahoe Sierra at Tahoe
@skilaketahoe Lake Tahoe Ski Resort CMO (Thanks @Jenn)
@tskifeed Lake Tahoe Ski Feed (thanks @Smash)
@bearmountain
Bear Mountain
@SquawValley1960 Squaw Valley
@NorthstarTahoe Northstar-at-Tahoe
@kirkwoodmtn Kirkwood (thanks @freshpow)
@borealmtn Boreal (thanks @Jodychurich)
@JuneMountain June Mountain

CO
@arapahoe_basin
Arapahoe Basin (updated 6/23/09, thanks @martin001)
@WinterPark Winter Park
@steamboatinfo Steamboat (snow report feed)
@skisteamboat Steamboat (more of a ‘town’ account)
@aspensnowmass Aspen Snowmass (thanks @martin001)
@SilvertonMtn Silverton Mountain
@ColoradoSkiUSA Colorado Ski Country
@vailmtn Vail
@keystonemtn Keystone
@beavercreekmtn
Beaver Creek
@breckenridgemtn Breckenridge
@monarchmountain Monarch Mountain
@skisunlight Ski Sunlight
@Telluride Telluride Ski Resort
@EldoraMtnResort Eldora Mountain Resort
@SkiPowderhorn Powderhorn Resort
@CopperMtn Copper Mountain
@LovelandSkiArea Loveland Ski Area
@skicrestedbutte Crested Butte Mountain Resort (thanks @Ryan Jordi)
@vailresortsnews Vail Resorts’ PR news account (thanks @Kelly)
@WolfCreekSki2 Wolf Creek Ski Area
@EchoMountain Echo Mountain
@GranbyRanch Granby Ranch

ID
@visitsunvalley Sun Valley CVB
@SkiIdaho Ski Idaho
@BOGUSBASIN Bogus Basin
@SilverMtnResort Silver Mountain Resort (thanks @martin001)
@SchweitzerID Schweitzer (thanks @martin001)
@skilookout Lookout Pass (thanks @mrtin001)
@BrundageMtn Brundage Mountain
@SunValleyResort Sun Valley Resort

MA
@SkiButternut Ski Butternut
@jiminypeak Jiminy Peak
@Wachusett Wachusett
@skinashoba Nashoba Valley Ski Area

ME
@sundayriver Sunday River
@sugarloafmaine Sugarloaf Mountain (thanks @Matt G)
@ShawneePeakME Shawnee Peak

MI
@crystalmountain Crystal Mountain
@boyne Boyne Mountain & Boyne Highlands (thanks @Erin)
@SkiSnowSnake Snow Snake Ski and Golf
@MtBrighton Mt Brighton
@ShantyCreek Shanty Creek Resorts

MN
@Welch_Village Welch Village
@hylandski Hyland Ski & Snowboard Area
@buckhillmn Buck Hill
@SkiGiantsRidge Giants Ridge

MT
@bridgerbowl Bridger Bowl
@moonlightbasin Moonlight Basin (thanks @KcMX)
@bigskyresort Big Sky Resort
@SkiWhitefish Whitefish Mountain Resort

NH
@loonmtn Loon Mountain
@skiwildcat Wildcat Mountain
@crotched Crotched Mountain
@bretton_woods Mount Washington Resort
@waterville Waterville Valley
@CranmoreMtn Cranmore Mountain

NJ
@mountaincreek Mountain Creek

NM
There are multiple accounts for NM ski resorts, but most have the same tweets – spam accounts IMO.
@RedRiverSkiArea Red River Ski Area

NV
@renotahoe Reno CVB (thanks Mike)
@diamondpeak Diamond Peak
@mtroseskitahoe Mt Rose
@LVSkiSnowboard Las Vegas Ski and Snowboard

NY
@windhammountain (thanks @Kirt)
@SkiWhiteface Whiteface
@holidayvalley Holiday Valley
@BelleayreBeast Belleayre Mountain
@huntermtn Hunter Mountain

NC
@skicataloochee Cataloochee Ski Area

OH
@BMBW Boston Mills & Brandywine Ski Resort
@SnowTrails Snow Trails

OR
@mtbachelor
Mt Bachelor
@timberlinelodge
Timberline (thanks @chaserules)
@skior
Ski Oregon
@HoodooRec Hoodoo Mountain Resort
@skibowl Mt Hood Ski Bowl

PA
@skibluemountain Blue Mountain
@Bear_Creek Bear Creek Mountain
@whitetailresort Whitetail Resort

UT
@pcski Park City Mountain Resort
@thecanyons The Canyons
@skisolitude Solitude
@brightonresort @brightonparks Brighton (thanks @grant for @brightonparks)
@skiutahyeti SkiUtah
@SundanceUT Sundance Resort
@PowMow Powder Mountain
@SnowbirdSki Snowbird Ski & Summer Resort
@snowbasinresort Snowbasin
@XploreBrianHead Brian Head

VT
@okemomountain Okemo
@KillingtonMtn Killington Resort
@jaypeakresort Jay Peak Resort
@StoweMtResort Stowe Mountain Resort
@Sugarbush_VT Sugarbush
@mountsnow Mount Snow
@picomountain Pico Mountain
@ski_vermont Ski Vermont (thanks @jen_butson)
@skimadriverglen Mad River Glen (thanks @jen_butson)
@skimagicvt Magic Mountain (thanks @jen_butson)
@smugglers_notch Smuggler’s Notch (thanks @jen_butson)
@StrattonResort Stratton Mountain
@okemomountain Okemo Mountain Resort

WA
@mtspokane Mt Spokane
@mtbakerski Mt Baker Ski Area
@StevensPass Stevens Pass
@49degreesnorth 49° North Mountain Resort (thanks @martin001)

WV
@snowshoemtn Snowshoe Mountain

WY
@jhski Jackson Hole Mountain Resort
@SnowKingResort Snow King Resort
@jhupdates Jackson Hole
@Grand_Targhee Grand Targhee

Canada

BC
@grousemountain Grouse Mountain
@redresort Red Mountain (thanks @martin001)
@WhistlerBlckcmb Whistler Blackcomb
@skifernie Fernie Alpine Resort
@MountWashington Mount Washington Alpine Resort
@SunPeaksResort Sun Peaks Resort
@revelstokemtn Revelstoke Mountain Resort
@KickingHorseMtn Kicking Horse Mountain Resort
@PanoramaResort Panorama Mountain Resort(thanks @HolidaysCanada)

AB
@Real_Banff
Banff/Lake Louise Tourism (thanks @Jenn)
@SkiLouise Lake Louise Ski Area
@SunshineVillage Sunshine Village (thanks @HolidaysCanada)
@marmotbasin
Marmot Basin(thanks @HolidaysCanada)
@SkiBig3com Banff Area Resorts (thanks @mark)

QC
@MontTremblant Mont Tremblant (Tweeting in English and French!)

ON
@stokelycreek Stokely Creek Lodge (Thanks Justin!)

New Zealand

@mountruapehu Mt Ruapehu (thanks for the links Mike!)
@coronetpeak
Coronet Peak

@cardronanz Cardrona Alpine Resort
@mthutt Mt Hutt
@theremarks The Remarkables

Photo Credit: Leo-setä

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  • Awesome list Eric! Thanks so much for compiling it :) And thanks for including Canada haha… guess I’m a little lonely. I’ll get the search going for up here – gotta be more of us.

  • Hi Eric! Thanks for the list, one thing that I do see is that very few resorts are actively engaged, they all have internet marketing managers, what are they doing? My hats off to @skiapline for their work. You will also find many resorts and lodges in Europe, Argentina, Chile, New Zealand and Australia are engaged as well. It is shocking that more ski industry companies are not engaging people here in the US. I am helping to change that.

  • Thanks for the list! I’ve been meaning to do that. I added them all to Diigo and made a group if anyone wants to share more ski resort marketing links: http://groups.diigo.com/groups/ski-resort-marketing

    If you’re counting CVBs I’d add http://twitter.com/renotahoe as well. It’s the Reno Tahoe Convention and Visitor Authority. The guy who maintains the account retweets resort messages, blog posts and he goes up and reports back on twitter and their blog too.

    -M

  • This is a great list Eric! Thanks for putting it together. It’s interesting to see how other resorts are using twitter to communicate. Keep up the great work!

  • Hi Eric, thanks for the reply. I will get a list of resorts etc, in South America to you in the next couple of days. If the resorts would take the time and look at how engaged for instance on Facebook even small ski related businesses are from around the world, they would realize that they might actually be able to attain new business and expand the revenues that they are receiving from existing clients. As you know this is very time intensive but it does work. My team members and I are starting with small lodges, ski rental shops , restaurants at resorts and work our way up the food chain. We come from a sales background so we know engagement in our industry works. I will look forward to working with you and Krista in bringing these networks into the industry as a valuable resource and tool.

  • I wanted to address skippyski’s comment above.

    As the Marketing Services Manager for Grouse Mountain and the person behind @grousemountain I’ll explain why I use it the way I do – as a messaging platform. It’s just one other way to send out messages to people who want to receive them this way. The messages don’t warrant an email blast and aren’t relevant to our mobile marketing subscriptions either. But the information is relevant to our regular customers. I’ve even suggested on our blog that people subscribe to our tweet stream via RSS just as a way to find out about the smaller operational goings-on. We actually have arguably the largest passholder database in North America and therefore have a lot of people interested in what’s happening on a daily basis.

    I don’t think many people want to have conversations with companies; they want to have conversations with people. If you want to talk to people from Grouse Mountain on twitter, you can talk to me – @seeking_balance, a snowboard instructor – @snowboardexpert, a ski instructor – @tachiskier, our PR Manager – @mbaho and a couple of others that I know of have ventured in to test the waters of twitter.

    It’s not that the people at Grouse Mountain don’t want to engage, it’s just that I don’t think people want to interact with a brand name. So if you want to talk to me, follow me. If you want to know what’s happening at Grouse Mountain or get local industry news, follow @grousemountain. That’s how I use twitter and why.

  • !!!!!!!!!! This list has made me sh*t bricks !!!!!!!!!

    My previous job consisted of 3 months of studying social media and how to use it but I was only so interested in our product… Snowboarding on the other hand is something I am obsessed about and this post of yours has led me to having 47 tabs open in FF. I am super excited to find resorts using social media. I am so excited I just want to use exclamation points and smiley faces.

    Basically I am going to stalk all of these mountains and all of the people mentioned in this post and figure out how everyone uses social media for their mountains, then combine that with my knowledge of social media and approach some local mountains and hopefully create myself a position. whew that was a big sentence.

    Anyone want to let me know how they use social media on their mountain please hit me up at http://twitter.com/martin001 or my website.

  • Eric … thanks for including @renotahoe on there. Twitter has been awesome to help us connect to with skiers and boarders.

  • I didn’t read all the comments, so perhaps these have all been mentioned. In Utah you’re missing these two:

    @skideervalley
    @brightonterrainparks

  • Hey Eric, a few that you might want to add include @skilaketahoe and @Reality_in_Banf (who twitters for Banff Lake Louise).

    Great post – I’m going to have to start following those listed to see how the various resorts use Twitter.

  • New York has more ski areas than any other state in America. How come none of them are listed here? Windham Mountain twitters at @windhammountain.com

  • Also, @Sugarloafmaine

  • Hey Guys … I’m the Social Media Manager at Sierra-at-Tahoe and have found this Twitter Feed supremely successful and highly informational regarding resorts around the Tahoe region. Just thought I’d add it up here for you to check out and follow! http://twitter.com/tskifeed

  • [...] their needs and interests from real moms who write about real experiences. Eric has a great post on ski resorts using Twitter on his personal blog. There are some great comments there about how resorts are using twitter and [...]

  • Eric,

    Another option to keep track of these and also make them available to a larger audience is for ski resorts/areas to add themselves to wefollow.com with the hashtag #skiresort #skiing #skiarea, etc.

    http://wefollow.com/

    • @Michelle Evans – Thank you for being involved!
      I’m fairly sure that there are many other non-North American resorts on Twitter, so I wanted to be able to keep the list scalable, but your mountain was the only one I could readily find. Please let me know of other Canadian resorts you discover so we can get you some company on here!

  • Hi Eric
    Great list. A quick note on Kirt Zimmer’s comment above. Their twitter account is actually @windhammountain. (without the com)
    Keep up the good work!

    • @skippyski – As an interactive marketing manager for a ‘larger’ US resort, I can tell you that many resorts don’t have a position dedicated to just interactive and many times it’s the marketing manager or pr manager that fills the void. Because of this, many resorts don’t truly understand the engagement aspect of social media and are hesitant to enter the space. I’m glad to see you are working to change this, but I have a feeling that it will take awhile for the majority of resorts to truly engage in social media – I do think we’ll see a ton of attempts, I just don’t know how many will do it well – like @skialpine does.
      Thanks for your enthusiasm, good luck with your endeavors and please let me know of ski resorts on Twitter that you have found outside the US and Canada as I’d love to add them to my list as well.

  • Eric, as usual, great work. This is so helpful!
    moto´s last blog ..Texas Hold’em. Lance is Back My ComLuv Profile

  • [...] This post was Twitted by RickHackett [...]

  • I didn’t see Crested Butte’s twit- @skicrestedbutte

  • [...] This post was Twitted by milenaregos [...]

  • Just noticed that you don’t have http://twitter.com/altacam

    -M

  • Hi Eric – how about adding Nordic Ski Resorts to your list? We are on Twitter…trying to update once a week. Do check us out.

    • @mtntopinn I’m all for including any sort of snow sliding resort on this list, but I’d like to have the accounts be ones that are not “protected”, are you planning on unprotecting your updates?

  • Hi Eric,
    It’s great your compiling a list.

    You can add: @BOYNE Account for sister resorts Boyne Mountain and Boyne Highlands in Michigan.

    Thank you!

  • And don’t forget @vailresortsnews!

  • [...] particular interest (at least right now while it is incredibly prevalent) are the resorts on twitter.  What are they doing on there, what is their strategy, what are they tweeting [...]

  • [...] America for a while now.  I was inspired by Eric Hoffman of Park City.  On his blog he created a list of Ski and Snowboard resorts using twitter and after finding a bunch of mountains not listed I decided to create my own list.  You could say [...]

  • Sometime in this lifetime, when I get around to installing Tweetdeck, I’m going to start following many of these resorts. Thanks for compiling this list.

  • [...] compiling this list of Ski and Snowboard Resorts that are using Twitter just to one up the list that Eric Hoffman had already made.  My list is a little different, it only lists official ski and snowboard resort [...]

  • You have Ski Utah, how about Snowlist Utah? Great list thank you.

    • Thank you Sarah!
      I guess I’m not sure where and if your Twitter account for Snowlist really fits into this list as I’m trying to collect accounts that are Ski Resort centric and DMOs fit into that (at this time). Snowlist is a great account, but is more general than SkiUtah or any of the other DMOs I’ve included already.
      I’m open to suggestions though, so please let me know if you have an idea how Snowlist could fit in.
      Cheers!
      -E

  • Apart from US, Canada and New Zealand – this Twitter list includes various resorts in Europe, Australia and Lat America as well:

    http://twitter.com/myslopes/skiresorts

    • Thanks, that’s a great list. I just wish that Twitter lists had integration with 3rd party clients like Tweetdeck & Seesmic, as well as better sort/lookup functionalities. But, it looks like you put a lot of work into this one, I’m following it!

  • Hey great list…I will be linking to this from my site for sure. I will be sure to check back.

  • Hi Eric, great job on the list. Could you also add http://twitter.com/SkiBig3com? This feed provides info on the three ski areas around Banff – Sunshine Village, Lake Louise and Mt Norquay. Thanks

  • We're trying to do the same thing over here at The Snow Junkies — Got 195 so far. Trying to keep it limited to specific mountains in North America

    http://twitter.com/LiftTicketDeals/ski-resorts

  • @stokelycreek is in Ontario… the best place to X-C Ski!

    Cheers.

  • @Mike – Yeah, this was something I kept putting off too, I think a more global ski resort marketing link wiki is a great idea too.
    I’m adding the renotahoe account because it is engaged in the ski resort market – thanks!

  • @KristaParry – Thanks, I wanted to put a list together for myself and figured that since I couldn’t find another one online that I should go ahead and post it!

  • @Michelle Evans – Great comment and one that I’d like to add to from my Park City Mountain Resort perspective:
    We use our blog as a tool to communicate the bigger operational updates, along with ‘behind the scenes’ stories. These area all topics that don’t fit into a 140 character tweet and therefore wouldn’t make sense on our Twitter account.
    Like Grouse Mountain, our customer list has a large number of season pass holders, but we also have a much larger group of destination visitors and they are looking for recommendations via our blog and now via Twitter and therefore we are actively reaching out and engaging with them. We’ve had success reaching out to people on Twitter in conversations with our @pcski accunt and I think it’s because we’re following the lead of @jetblue, @southwest, @comcastcares and others in searching for people tweeting about our resort and following up with them.
    There are also several employees from Park City Mountain Resort tweeting including me @eric_hoffman our Director of Marketing/Communications @krista_parry, our Communications Manager @paula_parkcity and a few others who are using Twitter as a way to connect to people in our individual fields as well as engaging with people in Twitter conversations.
    So, in a nutshell, that’s how we’re (currently) using Twitter at Park City Mountain Resort.

  • @martin beran – Glad to see such excitement and feel free to ’stalk’ me any day!

  • @Jim_S Glad to hear you’re enjoying positive results with your Twitter efforts. I really like how you’ve incorporated a lot of the area ski resort info and conditions into your Twitterstream.

  • @grant Thanks so much for the suggestions, I just put in @brightonparks but I’m not going to post @skideervalley (at least for now) as that is Deer Valley Lodging’s ‘handle’ and while they do tweet some resort information they tweet more about lodging than anything else. Thanks again Grant!

  • @Jenn Gleckman Thank you for the additions, it’s a bit hard to search out new resort accounts sometimes! ;)

  • @Kirt Zimmer Thanks for the ‘heads up’, I’ve added you to the list.
    I try to post resorts as I find them, but I do tend to look more for western than eastern resorts. Please share any others that you are aware of!

  • @Smash, I’d noticed that feed and had neglected to add it, it’s a nice aggregator of Tahoe ski info, thanks!

  • @mikeslone Wefollow.com is a great option; however, I think it’s nice see which resorts are from what geographic area and I don’t see that wefollow.com currently offers that option. Thanks again for the suggestion!

  • @milenaregos Thanks, got it updated! :)

  • Thanks for updating the list Eric! I’m adding them all!

    -M
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