SIA (SnowSports Industries America) recently released retail sales number (Word document download) for Snow Sports from the 2009-2010 Winter Season and it looks encouraging. While numbers didn’t quite rebound to 2007-2008’s record setting level, last season was a good bounce back from a disappointing previous season:Another interesting set of numbers from this report can be found in the sales statistics numbers:
Two segments stand out in posting year to year declines in sales – telemark and snowboard. Telemark isn’t a huge surprise as I personally know a number of people who are moving on from telemark to randonee/AT, as well as the fact that this segment is quite small to begin with. Snowboarding on the other hand is something that could be a concern to the winter snow sports industry. The snowboard category is much larger and has been a huge boost in filling the declining numbers of ‘baby boomers’ who ski. The NSAA’s ‘Model for Growth’ is evidence of how the winter resort industry clearly recognizes the challenge of replacing these participants. As it’s an integral component to the future in winter snow sports, I plan on looking into the NSAA’s Model for Growth concept in a future post, but I’d love to know what you think about these retail number, please let me know in the comments!