Comments on: Social Media Panel at the 2009 Utah Tourism Conference http://www.ericinparkcity.com/article/social-media-panel-at-the-2009-utah-tourism-conference/ Don't Forget, It's All About Fun! Thu, 18 Mar 2010 05:47:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Eric Hoffman http://www.ericinparkcity.com/article/social-media-panel-at-the-2009-utah-tourism-conference/comment-page-/#comment-91 Eric Hoffman Tue, 12 May 2009 19:47:19 +0000 http://ericinparkcity.wordpress.com/?p=405#comment-91 @RobertPayne Thanks for the encouragement as well as your insightful comment. I think that your point is valid in that not all people are well-suited to participate in social media. However, I do think that it is necessary to make sure that companies are, at the minimum, following conversations happening about them online. And it's very true that in the end, it's all about providing a product that is quality & value because without that it's all just smoke and mirrors! @RobertPayne Thanks for the encouragement as well as your insightful comment.
I think that your point is valid in that not all people are well-suited to participate in social media. However, I do think that it is necessary to make sure that companies are, at the minimum, following conversations happening about them online.
And it’s very true that in the end, it’s all about providing a product that is quality & value because without that it’s all just smoke and mirrors!

]]> By: Robert Payne http://www.ericinparkcity.com/article/social-media-panel-at-the-2009-utah-tourism-conference/comment-page-1/#comment-90 Robert Payne Tue, 12 May 2009 19:15:55 +0000 http://ericinparkcity.wordpress.com/?p=405#comment-90 Hope you shred the pres, Eric! There is no doubt that the tools are there but with room for improvements. Beyond that I think some of the questions are, how big of a social maven are your brand advocates, does their reach extend to your target audience, and do they regularly listen and pass on what you have to say? I've seen a lot of companies succeed in incorporating social media at a base level, but then their ambassador isn't an individual that people respond well to. That, or they simply push mediocre content, and to top it off never engage with other people's content. Of course, this is assuming the product is worthwhile to begin with. But in the case of Utah as a destination, well, there is no question it is the goodie goods. Hope you shred the pres, Eric!

There is no doubt that the tools are there but with room for improvements. Beyond that I think some of the questions are, how big of a social maven are your brand advocates, does their reach extend to your target audience, and do they regularly listen and pass on what you have to say?

I’ve seen a lot of companies succeed in incorporating social media at a base level, but then their ambassador isn’t an individual that people respond well to. That, or they simply push mediocre content, and to top it off never engage with other people’s content.

Of course, this is assuming the product is worthwhile to begin with. But in the case of Utah as a destination, well, there is no question it is the goodie goods.

]]> By: Moto http://www.ericinparkcity.com/article/social-media-panel-at-the-2009-utah-tourism-conference/comment-page-1/#comment-89 Moto Tue, 12 May 2009 05:44:17 +0000 http://ericinparkcity.wordpress.com/?p=405#comment-89 Eric, looking forward to riffing with you at the Utah Tourism Conference. So many things to talk about. Thanks for taking the lead on the tech side by setting up the Ustream! Eric, looking forward to riffing with you at the Utah Tourism Conference. So many things to talk about. Thanks for taking the lead on the tech side by setting up the Ustream!

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