The Conversation Prism by Brian Solis and Jesse Thomas

I’ve been noticing lately how many ski resorts now have a Twitter account and perhaps a Facebook fan page, but most aren’t leveraging many of the other great social networks that are there just waiting to be used. To that end, I’m going to start a series that I’m calling “Social Networks for Ski Resorts”, posting my thoughts on some of the myriad of other social networks that are just begging to be used. I’ll start with a social network that I think all ski resorts should be using – YouTube.

YouTube’s reach is tremendous, it’s the 2nd most popular search engine in the world, after it’s big brother Google. But even more importantly, it’s possibly the best way to show off a ski resort’s most valuable asset: people having a great time skiing and riding.

What to do? Create a YouTube channel, customize the look to fit your resort and start uploading. The content a ski resort might shoot for video on YouTube can range from the obvious, snow conditions, to ski school tips, to customer testimonials to just about anything that’s fun, topical and related in some way to the resort. A secondary YouTube option that I think is important is to try to find content shot at your resort that’s already on YouTube and favorite it so it shows on your channel – there’s nothing people like more than being acknowledged.

To wrap up, I’m going to list a few ski resorts that are doing a good job of using the reviewed network, so here we go:

  • Alpine Meadows – Nice consistent use of graphics at beginning and end of each clip, upbeat, fun and regular postings.
  • Vail Resorts – I’m not sold on having the corporate entity upload all of their videos and then use separate playlists for each individual resort, but the quality of the videos is so good and consistent that I wanted to include them.
  • Mt Bachelor – Disclosure: this is a sister resort of where I work, but I love how they use their YouTube channel to communicate “inside information” in a way that is fun, interesting and helpful to both the resort and their customers. Check out their most popular video, “Storm Recovery…” and you can see that it’s long, at over 7 minutes, but has tons of views at nearly 12,000.

If you have other ski resort YouTube channels that you like, please list them in the comments. And, stay tuned for more social networks for ski resorts.