Summer 2010 was a Good Summer
The end of summer is fast approaching and according to recently published numbers published by MTRiP, it was a good summer for mountain travel reservations. Both occupancy and ADR were up from summer 2009, but the interesting number is that this is still only about halfway back to where things were in summer of 2008. Here’s the hard data:
…according to MTRiP, occupancy this summer* ended up at 37.3 percent, up from 35.1 percent in 2009, but down from its 41.2 percent in 2008. MTRiP’s average rates for these same time periods showed some improvement in 2010 from 2009, with rates ending up at $169 from $166. However, rates failed to match the 2008 average of $176. While June seemed pretty lackluster, both July and August were strong.
*Based on historical data as of Aug 31, 2010 for reservation activity in June, July and August at MTRiP’s participating properties.
This is certainly a ray of good news and hopefully it serves as a springboard to ever better numbers for winter 2010-2011.
Stay tuned for a look at winter 2010 holiday forecast coming up next.
Photo credit: Flickr user mkhandekar
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