StrategyCatching up on blog reading from the past weeks, I came across this post from Seth Godin, “When Tactics Drown Out Strategy.” This rang a bell with me, because he’s emphasizing one the main takeaways that I got from the San Francisco Inbound Marketing Summit, where Susan Rice-Lincoln talked about Social Media being long on tactics and short on strategy.

While many tactics, like Facebook and Twitter can seem simple and easy to jump into, if you’re considering how they fit into your overall strategic objects you’re likely not being any where near as effective, or in some cases counter-productive, as you could be.

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