I heard about this presentation via the Marketing Over Coffee podcast (you’re probably thinking podcasts, who listen to those anymore, but I like to listen to them when I’m on the treadmill, helps to distract me from the monotony of running in place) and it’s a great example of how content gets shared and engaged with on Facebook users’ walls. Enjoy “Feeding the Beast: Maximizing your Facebook Newsfeed Value” from Justin Kistner of Webtrends: