The Problems With Social
As everyone is hopping on the social bandwagon, there are now a few are disembarking (even though I don’t believe him), and although I’m not one, I figured it was time to put together a list of problems that I see with social media:
- I’ve said this for years, starting with the death of Michael Jackson, but for better or worse, Twitter seems to be the new obituary service.
- Using location-based services without good forethought is a “welcome” sign for all sorts of potential problems for those who aren’t reputable.
- Purportedly, something like 40% of divorces in this country now involve Facebook, uh yeah, really.
- Social Media is the place to bitch and moan – I was speaking with an acquaintance recently who mentioned they primarily used their Twitter account to complain. Personally, I’ve made a concerted effort to try to cut down on my online complaints, but, it’s a bit hard when social is the only way to get any response in terms of customer service.
- SPAM – it’s amazing how SPAM and even just badly played marketing efforts are now all over the various social networks. Even brand page walls on Facebook that allow others to comment have to be very alert to other companies’ posting their own marketing on their pages.
- Privacy is not something that many people seem to be too concerned about these days, but in this post in the NY Times Bit Blog, there are some exceedingly valid points raised about privacy online (in general but in particular on social networks) and quotes a Microsoft researcher as saying,
A conversation in the hallway is private by default, public by effort. Online, our interactions become public by default, private by effort.
- White noise is creating so much blah that people will gravitate away from open social networks to closed ones like Path, and perhaps ones just for 2, like Pair.
Is the heyday of social past? Who knows, did anyone predict MySpace, Facebook, Twitter or even Pinterest? I don’t think so. But, will users become more and more adept at filtering, tuning out and using only those channels which are fitting for them at that moment – I think so. And the true wild card – what happens when national and local regulators start to really stir the social pot? It seems the FTC’s endorsement guide which seemed to be such a big deal just a few years ago really weren’t all that much, but I doubt that will be the case for the next round, when it comes…
What do you think, is it just time to bitch and moan about social media, or has its time come?Photo credit: Flickr user Bruce Clay, Inc