Two Timely and Interesting Research Reports
I found these two quite different posts on different travel and technology to be of interest, so without further ado, here’s an excerpt from each and if you’re teased enough to read-on, please click through the original source to read the rest of the post.
First, is an post on flash sales in travel by the always insightful Peter Yesawich on the ypartnership blog:
Given the frenetic pace of contemporary life it probably comes as no surprise that more Americans are taking “last minute” vacations. Simply coordinating schedules to get time away from work represents a greater obstacle than the actual cost of the trip for many travelers today. But who would have guessed that three out of every ten (27%) took a last minute trip last year? Equally surprising, who would have surmised they planned those trips an average of just six days prior to their departure?
Visit the full post to read more and see a chart with further statistics. I wonder if this flash sale phenomenon will continue through the winter travel season – my guess is, based upon this research – yes.
The second piece of research is a report from Pew Research Center’s Internet & American Life Project, which if you haven’t bookmarked the Pew site, I would suggest you do so immediately. The research is on how many people use location based services and it found:
In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, 1% of internet users are using these services.
Download the complete report here. I think this could change fairly dramatically as Facebook increases their Places component, but I also wonder how connected many people really want to be in terms of geo-location – it certainly seems like the tipping point for this could be on the near horizon.