User Mobile Preference in Further Depth
To follow up on the results of the poll in the last post, it turned out the way I thought it might (just take a look below for the results), ok there were only a total of 11 votes, but it still showed that – all things being equal – people much preferred just visiting a mobile site as opposed to downloading and installing an app. This informal and small sample supports a recent report from Jumptap that shows that, “Findings Reveal Consumers Spend More Time Surfing the Web Versus Using Mobile Apps; Older, More Affluent Consumers More Likely to Engage with Ads”. Be aware that this report is only look at apps that are ad-supported vs mobile web, but it’s still quite interesting in light of all the buzz that’s still percolating regarding apps.
Of course this is all open to further question by a similarly titled report, but with the opposite direction from Flurry, “Mobile Apps Put the Web in Their Rear-view Mirror”. It’s certainly a case of different methodologies and perhaps different goals, but it’s interesting to see two very dissimilar end results on this topic. If anything, it shows that there is a lot of interest in the mobile/app space and also no crystal clear direction as to which direction is best unless you are very careful to first define what goal you’re looking to achieve and then work backwards from there to determine whether an app or mobile site would be most suited to your needs…at least that’s the point that I’m at – what do you think?
Image credit: Flickr user Robert Scoble – ’cause he has a boatload of apps!
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