blizzard-googleThis past Tuesday, I took a few hours out of my last week of vacation, to attend “All About Google: How to rank higher for more keywords“. In this seminar, Trent Blizzard from Blizzard Internet Marketing lead a great discussion that ranged from basic Google SEO/SEM to many features that people in the tourism industry tend to miss or approach in a less effective way.

I was really surprised to see that there were weren’t that many people in attendance. When I hear FREE for a seminar on a dynamic topic like Google SEO/SEM, my ears perk up. When the topic is refined to the tourism industry, I stop listening and sign up! I’m not sure if it’s the fact that people feel like they’re too busy or that don’t understand the subject matter, but either way, I know that there were a lot of people in the Park City area that really missed out by not attending. I’d also like to give the Dakota Mountain Lodge kudos for valeting my bike, never thought I’d do that, but it sure was cool…

After getting through his intro, Trent was kind enough to forgo any Powerpoint presentations and keep his presentation focused on what was of interest and value to those of us in the room. He did a great job of critiquing each of our websites and then moved on to looking at various search elements such as local, images, news and more. He also listed several sites to help with search/reputation management, including:

  • LinkVoodoo – great tool for ranking the quality of a link from a particular site, but be sure to click on the “Quality Score Tool” in the secondary menu.
  • SEMRush – Trent recommended paying for their service (it’s quite affordable) to track and find new keywords for SEO and/or SEM.
  • TinEye – an image search to see if there are other sites using your images. Good to use, particularly as many sites are ‘scrapping’ the web for tourism content.
  • Copyscape – this site lets you search other sites for your text content, because you don’t want your hard earned SEO copy to be “stolen” by other sites!

There were many other tools brought up, but these were the ones that stood out to me. Thanks again to Trent and Lisa for putting together a such a quality seminar within an easy mountain bike ride of my house!

Photo credit: Me, showing Trent Blizzard in action