This is another post in the ongoing series on “Social Networks for Ski Resorts“. I have to say that this series is actually getting more fun to write as I check off the more obvious social networks and delve into ways to leverage networks that aren’t in the news media daily or don’t seem logical to “link” to a ski resort (yeah, bad pun, I know). So without further pathetic attempts at humor, here are some thoughts on LinkedIn…and it’s 90 million members in over 200 countries.

The clear opportunity for a ski resort with LinkedIn is to use it as a recruiting tool. Most resorts probably won’t look to recruit ski & snowboard instructors, ski patrollers or lift operators using LinkedIn, certainly wouldn’t hurt to try, but it’s a fantastic resource for recruiting more business savvy candidates in middle or upper management. It can also serve as a great way to introduce a resort to perspective employees via LinkedIn’s “company” profile page via which people can see recent “news” blog posts and even peruse current and new employees.

The recruiting angle is easy, but what about groups? There are groups groups with people eager to share their knowledge in a wide variety of topics, including:

Don’t be bashful, ask to be a member and you’ll surely be invited in.

And yes, I  admit it, I’m not a power LinkedIn user, so I’m sure that these ideas are probably just scratching the surface for what options exist for ski resorts to promote and network on LinkedIn, what other ideas do you have? Please let us know in the comments!