Social Networks for Ski Resorts – Facebook
Continuing my series on “Social Networks for Ski Resorts,” let’s talk about another marquee player. Facebook is one more “no brainer” social network that ski resorts should be using. As with many of the social networks, the question is not if, but rather how?
In my mind, Facebook is one of the best social networks for ski resorts because the tools and the community are very well established and easy to use. Creating a fan page is quick and easy and the various tools to import blog posts, images and video are just as simple to setup. Facebook also offers up “Insights“, a nice analysis tool for fan pages The one big quirk with Facebook is that because it’s a closed network, there are limits to how a brand can interact with it’s fans and possibly the big on to me is that it’s not searchable for brand mentions in the Facebook network.
Which ski resorts do I think are using Facebook well?
- Diamond Peak – I know the Marketing Director here and think she’s doing a great job of using a variety of things, but in particular a “Where’s Waldo” style contest to drive interest and engagement on the Diamond Peak Facebook fan page.
- The Canyons Terrain Parks – It’s great the way The Canyons is using this terrain park centric fan page to create a high level of engagement with the core audience for their park users. I also like how they are posting ‘behind the scenes’ things to really keep visitors coming back for more.
- Whistler Blackcomb – With well over 18k fans, this is the most ‘faned’ of any of the ski resort fan pages that I’ve found on Facebook. Lots of interaction, contests and info keep the feed fresh.
- Valle Nevado – It’s not just North American resorts than are doing good things on Facebook, check out the action on the fan page for this Chilean favorite. My spanish is awful, but from the volume of posts and comment, this page is doing great.