http://www.ericinparkcity.com/series/social-networks-for-ski-resorts-yelp/ Thu, 29 Dec 2011 23:30:45 +0000 hourly 1 http://www.ericinparkcity.com/series/social-networks-for-ski-resorts-yelp/comment-page-1/#comment-408 Milena Regos Mon, 01 Feb 2010 06:07:23 +0000 http://www.ericinparkcity.com/?p=797#comment-408 Great post Eric. With all the research pointing to customers relying on customer reviews to make purchase decisions, as marketers we cannot neglect social networks like Yelp and TripAdvisor. I think they provide great outlet for people to read up on your ski resort and make a decision as to whether to visit or not. Showing engagement on these sites to a positive or a negative review will proof to future customers that as a business you care what people think - hence the reason I started monitoring and responding more actively. Thanks for the plug:-) Great post Eric. With all the research pointing to customers relying on customer reviews to make purchase decisions, as marketers we cannot neglect social networks like Yelp and TripAdvisor. I think they provide great outlet for people to read up on your ski resort and make a decision as to whether to visit or not. Showing engagement on these sites to a positive or a negative review will proof to future customers that as a business you care what people think – hence the reason I started monitoring and responding more actively. Thanks for the plug:-)

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