Posts tagged blog

New Technologies for the Winter


It’s amazing how incredible the technologies that we use everyday have become. From the WordPress software that so many use to host our blogs, to the super computing devices that our cell phones now are. I’m writing this post on my new Motorola Droid phone, which I also used to take this photo of my blog (BTW, I just noticrd that there’s a ‘snow’ mode for the camera – I’ll definitely be testing that one out)!

This is all making me all the more excited for the upcoming winter season in that I can’t wait to see how we can use many of these new and yet to be developed. I’m excited about: iPhone, Android, augmented reality, social networking…it’s here, or will be soon.

What are you excited about for this coming winter? Feel free to say skiing and riding! 😉

Happy Blog Birthday!

Blog's first birthday!

Wow, this is exactly one year to the day that I first posted to the Resort Marketing blog (don’t feel obligated to click back to it as it’s pretty awful). I have to say that I’m satisfied to have made it through a year. But, I do think that there are things I’ve done well along with others I can do to improve in the coming year.

Here’s what I think I did well:

And here’s where I’m aiming to improve:

  • Write more on other elements of resort marketing and not just digital marketing.
  • Have more posts written and “in the can” in order to have good, quality, content ready and waiting for when I get busy or don’t know exactly what to write about.
  • Get a guest authors to post about their Resort Marketing ideas.
  • Create more post than can become a series.
  • Add more photos and video that are created specifically for this blog.

As a reader of the “Resort Marketing” blog, please contemplate leaving a comment to let me know how you think I’ve been doing (what you like, ideas, if you’d like to guest post, etc.) – and most importantly, I want to extend a huge “Thank You” to you for reading!

Photo credit:

Blogging and the long tail in search engine results

I haven’t promoted my blog as much as I should, but guess I wanted to first reassure myself that I actually could keep up a consistent stream of interesting posts so as to not have my thoughts wither away and have my blog turn into one of those dead, five or ten post blogs, that are all over the web like blog flotsam. This evening, I looked through this, still very young blog, and saw that I’ve surpassed the ten post road block and the blog is already nearing its one month anniversary.

Google search for resort marketing blogSo, after barely three weeks of being online, how will my blog do in some Google searches? I figured I’d start out with a  ‘long tail‘ search for ‘resort marketing blog,’ and wow – my blog was the fourth result..not bad. Next, I tried ‘ski resort marketing’ and to my surprise, my blog was on the first page, on the bottom at number ten, but page number one! This shows that search engines give serious weight in long tail searches to blogs, particularly ones that are updated regularly.

I’m now quite interested to track the search engine results of my blog over the coming months, and I’m stating to link to my blog via my LinkedIn profile, Twitter profile as well as via commenting on other blogs (just the link in the commenter name, not in the comment itself). I’m also curious as to why it seems that so many companies and individuals are still not blogging about their businesses or areas of interest? Perhaps this something that only certain segments (marketers in particular) are egaging in? Or, do many people still not recognize the value of keeping a blog?

Hmmm, another blog…

I’d like to see if I can use this blog to help me to remember some of the interesting sites I visit and also to perhaps allow better networking among those of us who work in the world of interactive marketing for mountain resorts (any other type of resort is certainly welcome as well). I read many fantastic blogs about marketing for destinations, social media and purple cow marketing but they all tend to have posts that don’t relate to my slice of marketing. So, I finally decided to do what everyone else has done and put up a blog of my own.

Now, a quick disclaimer, I am the Interactive Marketing Manager at Park City Mountain Resort, but this is my personal blog and all opinions expressed here are my own, if you want to catch me working on company time check out the Park City Mountain Resort Blog.

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