By asking “Do you test?” I mean, do you do A/B or multivariate testing online – whether it’s on your website, email, online ads or social networks? I know that we’re all busy with various projects, writing content, updating backends and the like, but testing is a sure fire way to show that you’re doing [...]
Entries Tagged as 'delta'
Delta and Frontier Flying Away from Aspen
July 30th, 2010 No Comments
What happens when things happen that are out of a marketers control? We can look to Aspen as an example this season because they will be losing at least 20% of the available seats in and out of their airport for the coming 2010-11 Winter Season, according to an article in the Aspen Daily News. [...]
