Posts tagged delta
Do you test?
01 year ago
by Eric Hoffman
in article
By asking “Do you test?” I mean, do you do A/B or multivariate testing online – whether it’s on your website, email, online ads or social networks? I know that we’re all busy with various projects, writing content, updating backends and the like, but testing is a sure fire way to show that you’re doing your job as an online marketer by demonstrating that what might seem like simple changes can really make a difference to a stated goal.
A wonderful website to see the impact of online teting is a website called Anne Holland’s Which Test Won? One of my favorite tests from the site is one in which Delta tested a form vs a grid, this one was a bit obvious to me (particularly as a fairly frequent user of the Delta website), but there are tons more, along a new test to guess at each week.
As I’ve mentioned before, I look at this blog as a way to test various ideas for myself. An example of this is my posting schedule which I upped to once every other day earlier this summer. I’ve noticed that this has provided more views as well as more RSS views, but it’s still been limited to Monday through Friday with minimal traffic on the weekends. This isn’t unexpected as the topics I cover are ones that I think are more relevant to the work week. So, I’ve recently changed to posting on Monday, Wednesday and Friday to see if this schedule makes for more consistent traffic. Guess what this is – A TEST! 
We’ll see how it does in another month or so…I’m predicting the three posts per week schedule will have more consistent readership than once every other day – what do you think?!
Photo credit: Flickr user Horia Varlan
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Delta and Frontier Flying Away from Aspen
01 year ago
by Eric Hoffman
in article
What happens when things happen that are out of a marketers control? We can look to Aspen as an example this season because they will be losing at least 20% of the available seats in and out of their airport for the coming 2010-11 Winter Season, according to an article in the Aspen Daily News. The most difficult element of this, is that with both Delta and Frontier dropping service, United will now be the only scheduled commercial airline service to and from Aspen. Once competition disappears, prices almost always increase, sometimes dramatically. How Aspen travelers react to potential fare increases will remain to be seen, but certainly dropping available seats to a ski destination is not a great situation.
My first thought while reading about this is to wonder about how the local destination marketing groups in Aspen could respond. To me, this is a prime example of a situation where social media would be a means to get the word out that there are still a huge number of available seats and to perhaps even work with United to show how many flight options there still are. With this happening mid-summer, there is plenty of time to put together a campaign and still have it up well before winter bookings start to ramp up. What other sorts of things do you think Aspen could be doing to counter this news?
