Posts tagged email
The Park City Chamber Bureau hosted their annual Fall Tourism Symposium this past week and one of the pieces of advice posited by the keynote speaker is one that I think has a lot of merit. She noted that email isn’t being used by travel companies very well. I subscribe to a lot of emails (mostly from Ski Resorts) and most don’t send consistent emails and many go months without communicating with me which really is a missed opportunity in that a person that has opted-in to an email list is someone who wants to hear from you. So if you haven’t already, pull together a content calendar and start sending your emails on a regular basis, not just when it snows big or you have a flash lodging sale.
It’s not just that people have opted-in for your emails, it’s that they now have constant access to their email inbox via their cell phone and tablets. This is one of several points made in, the article Why Email Is Still More Effective Than Social Media Marketing. I think the Social Media part was added in more to capture attention than anything else, but its main points about the effectiveness of email marketing are very salient.
I’ve had my blog on a self-hosted WordPress.org installation for about a year now and I really like it. Particularly at a time when I hear that WordPress.com had an issue that caused them to go offline for over an hour, which means that there were over 10 million blogs that were inaccessible for around an hour on this past Thursday evening.
- Pick a theme that is clean and fits your content. There are a lot of pretty or tricked out themes to choose from, remember that it’s your content that people will be looking for so choose accordingly.
- Think of a category and tagging scheme that (once again) is appropriate for the content that you are posting.
- If your theme doesn’t have it’s own SEO support built in, add a plugin like HeadSpace2 or Greg’s High Performance SEO.
- On the SEO topic, make sure you have a site map plugin, like Google XML Sitmaps and have submitted and had your site verified with Google Webmaster Tools, Bing Webmaster Tools and Yahoo!’s Site Explorer although Bing will very soon be providing search results for Yahoo!
- Setup Feedburner for readers who want to subscribe to your blog either via RSS or email, this also is a way to track how and where your RSS content is consumed. There are plugins to help setup the RSS part and even to display your feed stats in your blog’s dashboard (Feed Stats for WordPress).
- I also recently began using a plugin that puts a line of text in the footer of your blog’s RSS feed, which will allow readers who are reading your post in an RSS reader or even inserted in someone else’s post to know where the content originated at.
- Be sure to license the ideas and content that you publish on your blog with a Creative Commons license.
- Do your mobile readers a favor and add a plugin like the WPtouch iPhone Theme to allow your iPhone, Android and other smartphone users a mobile optimized browsing experience.
- If you’re like me and reference your own posts, it’s good to install the No Self Pings plugin to avoid getting a ‘pingback’ each time you link to one of your own posts.
- Keep your WordPress software install as up to date as possible in order to keep up with the most recent security patches and also consider installing security plugins like Secure WordPress and WP Security Scan
I had a good chuckle this morning when I got this note from my Hotmail account’s “Junk email protection team”
Definitely a “Whoops!” when a domain from your own company gets caught up in your automated SPAM filter, guess it’s nice to know that even the big guys can mess up with email marketing now and then…