Posts tagged espn
ESPN and their Crazy New Year’s Eve Stunts
01 year ago
by Eric Hoffman
in article
This is a bit off-topic, but this video got me to thinking, when is ESPN going to bring their Red Bull sponsored New Year’s Eve stunt fest to the snow instead of bringing snow activities to the beach? This year’s long distance snowmobile jump is pretty crazy looking stuff non-the-less:
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Online Ad Creative – Remember to Switch it Out
01 year ago
by Eric Hoffman
in article
I was browsing ESPN.com looking at some Minnesota Twins updates when I noticed that the ad creative that ESPN was running for their X-Games coverage was a week out of date:
It’s a pretty bad call to action to have dates that are a week past in an online ad execution, particularly when it’s so simple and easy to set flight dates and switch out creative. For ski resorts this is particularly important when promoting flash sales, season opening/closing and special events – be sure your creative is timely and either pulled or updated when it’s out of date!
