Posts tagged facebook
I heard about this presentation via the Marketing Over Coffee podcast (you’re probably thinking podcasts, who listen to those anymore, but I like to listen to them when I’m on the treadmill, helps to distract me from the monotony of running in place) and it’s a great example of how content gets shared and engaged with on Facebook users’ walls. Enjoy “Feeding the Beast: Maximizing your Facebook Newsfeed Value” from Justin Kistner of Webtrends:
I’ve been tossing this idea around a bit and have decided to kick it off this week. It’s a listing of topics, links, items, etc that have been posted by #Mrktchat participants over the prior week or so. I don’t think I’ll have this as a weekly update, more like somewhere between a weekly to maybe monthly series. So without further ado, here’s the first list:
- via @ozskier, it’s the missing guide to Facebook’s new analytics for pages, official called Facebook Insights Product Guide for Facebook Page Owners, it’s a bit over 10 pages (lots of pictures of the various Insight graphs), but does clarify – a bit – what the various analytics provided in Insights represent.
- Now @skippyski didn’t point out this story entitled, “Gas prices put brake on spring break for many“, in USAToday but he did bring up the topic of the impact of high gas prices in the #Mrktchat group on Facebook last week.
- And to wrap up – a classic tweet from someone that didn’t realize that some ski resort do actually monitor their brand in the social media space – nicely done @jaypeakresort!
Please feel free to add any good “#Mrkchat Interesting Things” that I may have missed in the comments below.
During the weekly Twitter #mrktchat conversation this past week, @motorad666 (thanks again for guest hosting), brought to light the fact that K2 Skis has been redirecting their entire corporate site’s web traffic to their Facebook page. The K2 team has a decent incentive for someone to visit their Facebook page in that users that “Like” the K2 page can then get a “sneak peek” at the 2010-11 ski lineup. Certainly a nice motivation for a die-hard fan, but not something that I think would be a real incentive for most people. But, in a comment on the All Facebook post about this, someone who I assume is a K2 representative notes:
The goal isn’t to gain fans – it is to reward K2’s Facebook friends with an exclusive preview of 2010-11 skis for 2 weeks prior to launching the new website to the public. K2 sells the vast majority of its products through local retail shops so there is no money lost in shutting down the 2009-10 site.
This strategy makes good sense to me and I hope that K2 has it in their plans to further engage with their dedicated fan-base as the 2010-11 winter season approaches and most of us get more into the hard goods buying mode. I’m not sure what it would be, but perhaps some way of letting your friends know what setup it is that you’re thinking of buying, or even a way to show them what you think they should be riding on…
Two last points in regards to this strategy, @elisabethos smartly pointed out that redirecting your entire sites to Facebook does have some SEO implications. And finally, when looking at K2 Skis page stats, their fans have increase significantly, from 24,190 on 7/17 to 31,133 on 7/23 and counting. What do you think about Facebook fan pages and what great (or not so) promotions have you seen winter snow sports companies doing?
I recently read this presentation by Paul Adams of Google on John Battelle’s Searchblog, and wanted to share it myself as I was quite taken by a number of the things that are put forth. First, I’m amazed at how quick of a read it is at 216 slides with notes! Second, as John notes, it has a number of digs at Facebook, but I also find that Paul does put forth a number of very positive design recommendations.
Digisynd, Disney’s social media division, has recently developed a Facebook application called Disney Tickets Together to sell tickets for their upcoming “Toy Story 3” movie. This app will allow consumer to buy tickets without those customers having to ever leave the Facebook site. The application will also alert a users’ friends that they have purchased tickets to TS3 and encourage them to purchase tickets as well. Disney has already said that they plan to evolve this application for other Disney movies if they deem it to be successful. Interestingly, Facebook will not have any share of revenue of tickets sold, they just hope to see more ‘stickiness’ on their site.
By creating this app with Fandango, Disney is leveraging an existing online ticket distribution network that allows them to sell tickets for most theaters around the country. This leads to a few questions:
- Is this an space where ecommerce opportunities are open for ski resorts to sell their tickets or other products like rentals and lessons online?
- Would customers be willing to buy a lift ticket on Facebook so they could coordinate which days they wanted to ski at a particular resort with their friends?
- Can existing ski resort technologies be adopted to enable this, or is this something that a third party vendor such as Liftopia would fulfill?
I just wish the app had found a theater near to me so I could have tested it out!
My Ski Resorts on Twitter post has been up for a bit over a year now and it’s become apparent to me that the list is already falling behind the times (even with regular updates). It’s not just Twitter now, but Facebook, YouTube, blogs and any number of other networks that resorts are using to engage with their customers online.
So, I decided to bite the bullet and I’ve put together a much more robust document, “Ski Resort Online – A Fairly Definitive List” to track as many of the different points of online presence for ski resorts as I could. I created it in Google Docs (let me know if you want to help edit) and here’s what I’ve come up with so far:
To view this document in full, visit Ski Resorts Online – A Fairly Definitive List. And, if you see any resorts or accounts that I’ve missed, please let me know in the comments below – this is definitely a work in progress!
Continuing my series on “Social Networks for Ski Resorts,” let’s talk about another marquee player. Facebook is one more “no brainer” social network that ski resorts should be using. As with many of the social networks, the question is not if, but rather how?
In my mind, Facebook is one of the best social networks for ski resorts because the tools and the community are very well established and easy to use. Creating a fan page is quick and easy and the various tools to import blog posts, images and video are just as simple to setup. Facebook also offers up “Insights“, a nice analysis tool for fan pages The one big quirk with Facebook is that because it’s a closed network, there are limits to how a brand can interact with it’s fans and possibly the big on to me is that it’s not searchable for brand mentions in the Facebook network.
Which ski resorts do I think are using Facebook well?
- Diamond Peak – I know the Marketing Director here and think she’s doing a great job of using a variety of things, but in particular a “Where’s Waldo” style contest to drive interest and engagement on the Diamond Peak Facebook fan page.
- The Canyons Terrain Parks – It’s great the way The Canyons is using this terrain park centric fan page to create a high level of engagement with the core audience for their park users. I also like how they are posting ‘behind the scenes’ things to really keep visitors coming back for more.
- Whistler Blackcomb – With well over 18k fans, this is the most ‘faned’ of any of the ski resort fan pages that I’ve found on Facebook. Lots of interaction, contests and info keep the feed fresh.
- Valle Nevado – It’s not just North American resorts than are doing good things on Facebook, check out the action on the fan page for this Chilean favorite. My spanish is awful, but from the volume of posts and comment, this page is doing great.
Catching up on blog reading from the past weeks, I came across this post from Seth Godin, “When Tactics Drown Out Strategy.” This rang a bell with me, because he’s emphasizing one the main takeaways that I got from the San Francisco Inbound Marketing Summit, where Susan Rice-Lincoln talked about Social Media being long on tactics and short on strategy.
While many tactics, like Facebook and Twitter can seem simple and easy to jump into, if you’re considering how they fit into your overall strategic objects you’re likely not being any where near as effective, or in some cases counter-productive, as you could be.