Posts tagged flight search

Hipmunk search result screen

Travel Search Data

I’ve beaten the Google drum quite a bit, but Google is by no means the end all be all of search. There are plenty of searches happening on other search engines (did you know the current number 2 is YouTube – owned by Google of course), searches via other mediums like driving directions, search done in-app on mobile devices and searches done for things other than web pages.

Travel search is an area that Google has entered for things such as flight and hotel search, but there are several sites that are providing some very interesting variations travel search results page. I first came upon Hipmunk almost 3 year ago at PhoCusWright, and the site has really gained some traction since then. Their main differentiator is that they sort their flight results initially by what they call, “Agony”, which is “…a combination of price, duration and number of stops.” Definitely a nice way to sort flights for those of us who are not fans of multiple airport connection hops:

Hipmunk search result screen

That’s some helpful stuff, but what I have had a lot of fun checking in on is the travel search dataset that flight search site Hopper is sharing via their Hopper Research. I first found this when they posted about the cheapest way to fly to all 30 major league ballparks – can you believe that it was just under $2,400?! That’s criss-crossing the country, as they worked off of MLB schedules and the 14,154 mile cheap trip checked in at $2,368 while the 9,004 mile trip wound up at $2,970. Perhaps baseball isn’t your cup of tea, then try their tool for finding the best deal to follow your favorite NFL team on the road. If you are more into outdoor adventure, then take a look at their Adventure Planner which lets you select from hiking, biking, camping, diving, kayaking and surfing and then see several top locations for your favorite activity overlaid with the best airfares to nearby airports. Finally, my favorite Hopper tool is the ability to see reports on flights from a selected airport, or flights between certain city pairs. This is something like what Farechase used to offer before Bing removed those results from their Bing Travel, but they are better in that they have more detail and depth are worth exploring to see what trends are going on in the world of travel. See below for a chart of the cheapest flights from Salt Lake City and digging deeper into the report shows routes with the highest demand and capacity – good things to know and keep on top of for any destination marketer – thanks Hopper!

Hopper SLC report

Flight news and more flight news

Is it me, or does it seem like there’s suddenly a flurry of interesting news in regards to airlines and flying. Now, for many ski resorts, this probably isn’t that big of a deal, but for destination resorts, I think it’s news to keep an eye on.

First off, is the fact that Google has finally unveiled their first integration of their purchase of ITA Software in their new Flight Search. I do like the speed and user interface (super clean, but with some real guts as you click down), but am pretty disappointed in the quality of results – as an example, it’s adamant that I can’t fly from SLC to RST (where my parents live) even though I get 1400 results when searching the same route on Kayak? In any case, the features are slick and are better presented than anything I could describe in this slick video:

The second, and nowhere near as ‘neat’ news, is that airlines are planning cut back on their flight capacity, more than usual for the upcoming winter months, with even Southwest Airlines holding off on expanding its fleet at all. The potential for higher fares is not as big as threat to destination ski resorts as the fact that it will be even harder for ski and snowboard vacations to find empty seats to even get to the resorts. Here’s hoping the airlines are judicious in their winter flight planning and keep plenty of capacity to all the winter destination gateway airports…

Go to Top