Looks like it was a busy week for searches about Park City Mountain Resort over Labor Day weekend, could there possibly have been some other reason for the big jump in searches but perhaps it was simply the great work of the marketing team?! Goes to show, don’t forget to set up subscriptions for Google Trends reporting for your favorite, or just interesting, web searches, so you can tell what searches might be ramping up without looking into Google Webmaster tools reports:

Google Trends:

140915-trends

Google Webmaster Tools:

140915-webmaster-tools

Note that there wasn’t much increase in the clicks to the site for this search, so I probably would not have noticed the increase in searches without delving into the deeper in Google Analytics’ Search Engine Optimization reports, and even there, I wouldn’t have been able to see how individual search queries performed, just overall queries. Be sure to use all the tools at your disposal and even if you’re not using a tool regularly, be sure you have it configured to alert you if something interesting comes along – you have the full quiver available, use it!